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Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
6 local SEO tactics that actually rank accountants
7 min
Local SEO for accountants isn't a single trick, it's six specific, controllable fixes. Here's what each one does and why most firms are missing them.
How to get more clients as an accountant, without ads
8 min
Paid advertising only produces enquiries while you're paying for it. Here's how to build a client pipeline for your accounting firm that keeps growing on its own.
How to attract contractor clients as an accountant
7 min
Contractors change accountants more often than most clients. A website built to capture them properly generates enquiries on its own, no extra hours needed.
Niche vs generalist accounting firm: which actually wins more clients?
6 min
Specialising means fewer total enquiries. It also tends to mean better ones. Here's a straight comparison of what you gain and give up either way.
How to niche your accounting firm website
7 min
Most accounting firms sound identical online, which is why prospects compare on price. Here's how to niche your website so the right clients recognise themselves instantly.
6 mistakes that sink an accounting firm website redesign
7 min
Most accounting firm redesigns produce a better-looking version of a site that wasn't working. Here's what actually needs fixing, and what gets missed.
6 reasons your accounting website isn't generating leads
6 min
Plenty of accounting firm websites look professional and still generate almost nothing. Here are the six specific reasons why, and what actually fixes them.
How to rank on Google Maps as an accounting firm
7 min
The three-result local pack at the top of Google Maps captures most local accounting searches. Here's the specific, fixable reasons most firms aren't in it.
How to attract clients who are switching accountants
6 min
The most motivated prospective client isn't the one starting their first business. It's the one already paying an accountant they're unhappy with. Most firms never build a website that speaks to them.
6 things your accountant website needs to actually generate leads
7 min
Six specific, unglamorous decisions separate accounting firm websites that generate steady enquiries from ones that just sit there looking professional.
Why dental practice website design fails to attract new patients
7 min
A dental website can look professional and still fail commercially. Here are the six specific reasons that happens, and how to fix each one.
Dental implants website design that ranks and converts
8 min
A single additional implant patient a month can represent a return worth many times the cost of building the page properly.
How to build a dental lead generation website that stands out locally
8 min
Patients comparing local practices pick whoever gives them the clearest reason to book, not the prettiest website. Here's how to become that practice.
Building a dental anxiety website that actually works
8 min
Done properly, an anxiety-focused website turns one of your largest patient groups from a lost opportunity into a loyal patient base.
Cosmetic dentist website copy that puts nervous patients at ease
8 min
The copy is what closes the booking, and most cosmetic dental copy is written for the wrong patient entirely.
What the best dental clinic websites do to win cosmetic patients
8 min
Most clinic websites lead with the practice. The best lead with the patient, and that single difference compounds into more booked consultations.
The trust signals every dentist website needs to convert anxious visitors
9 min
The practices that lead with the right trust signals capture almost all the enquiries. Here's what those signals are and where they need to appear.
Why your dental practice isn't showing up on Google Maps
9 min
If your practice isn't showing up in the Google Maps local pack, you're losing patients daily to competitors whose clinical work is no better than yours.
How local SEO for dentists puts your practice at the top of Google
9 min
When someone searches for a dentist nearby, the practices in Google's local pack capture almost all of the enquiries. Here's how to become one of them.
Invisalign website design that ranks and books consultations
9 min
Invisalign is one of the most searched, most valuable dental treatments. Here's how to build a page that wins the local searches and converts the researchers.
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