Product launch websites that build the list before you ship.
Custom Squarespace launch and pre-order sites — one action, proof that the product is real, and a page that holds up when a campaign, a creator or a press mention sends everyone at once. Fixed price agreed before we start, and you own everything.
A launch is won before it opens, on a page most teams build last.
Crowdfunding campaigns and product launches are decided in the first forty-eight hours, and that depends entirely on how many people were already waiting. Which means the pre-launch page — the one collecting emails months earlier — matters more than the campaign page it feeds.
Most launch pages
The brochure problem
A page that explains the product beautifully and asks for nothing. Interest arrives, admires, and leaves without a name or an email.
The credibility problem
Pre-launch buyers are being asked to trust something that does not exist yet. Anything that looks provisional confirms the doubt.
What we build instead
A page with one action, proof the product and the team are real, a story that carries the idea, and infrastructure that survives a traffic spike.
- Page
- One action
- Proof
- Product and team are real
- Story
- Carries the idea
- Infrastructure
- Survives a traffic spike
Built for how pre-launch audiences actually convert
Every element below exists because it changes how many people are waiting on day one.
One action, everywhere
Signup or pre-order, repeated down the page. Competing calls to action on a launch page reliably reduce all of them.
Proof it is real
Prototypes, production progress, the team, the timeline. Pre-launch trust is built from evidence, not from promises.
A story that carries it
Why this exists and who it is for, told properly. Products with a strong narrative outperform better products with a weak one.
Built for the spike
Configured to hold up when a creator, a newsletter or a press mention sends thousands of people in an hour.
Press and creators served
Assets, images and key facts downloadable, so anyone covering you can do it without waiting on a reply.
Ready to become a store
Structured so the same site turns into a shop on launch day rather than being rebuilt under deadline.
A launch we did this for
HellCo Games
A dark-comedy game studio launching their flagship tabletop game, EverythingCorp™. The site had to stop being a brochure and start working as a lead-generation funnel before the Kickstarter went live.
Funnel, not brochure
Ready for the campaign
“Working with Mikkel was an absolute pleasure from start to finish. He was prompt, highly responsive, and executed exactly what we needed with precision and thoughtfulness. Every revision was handled quickly and efficiently, and he consistently translated feedback into strong, polished design solutions without friction.”
Mya
HellCo Games
How your product launch website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain product launch websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions launch teams ask us
How early should the launch page go live?
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Months before the campaign, not weeks. The page exists to collect a waitlist, and the size of that list on day one is the single biggest predictor of whether a crowdfunding campaign or a product launch succeeds.
Can the same site become the shop after launch?
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Yes, and it should. The build is structured so the pre-launch page turns into a store or pre-order flow without a rebuild — which matters, because launch week is the worst possible time to be redesigning anything.
Will it hold up if a creator or press mention sends thousands at once?
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Yes. Squarespace absorbs traffic spikes without configuration, which is exactly what you want when a newsletter or a video sends everyone in the same hour.
How do we prove a product is real before it exists?
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Prototypes, production progress, the team and an honest timeline. Pre-launch trust is built from evidence, and anything that looks provisional confirms the doubt the visitor already has.
How many calls to action should the page have?
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One. Signup or pre-order, repeated down the page. Competing asks on a launch page reliably reduce all of them, and a brochure that asks for nothing is the most common failure mode.
Can we collect emails and take pre-orders?
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Both. Waitlist capture, tiered pre-orders and deposits are handled natively, and the list can feed straight into your email platform so the campaign launch email is ready to go.
What do press and creators need from us?
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Assets, images, key facts and a contact, downloadable without asking. Anyone covering you is working to a deadline, and waiting on a reply usually means the coverage happens without you.
Who writes the content — and can we review it?
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We write every page and deliver it as a document for your review before design begins. Launch narrative is the highest-leverage copy on the site, so your input at that stage matters most.
Can we update it ourselves during the campaign?
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Yes. Progress updates, stretch goals, FAQs and assets are all editable in-house, with a recorded walkthrough of your own site. During a live campaign the management retainer is worth considering.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Have a list waiting
on day one.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
