Performer websites built for the people who book you.
Custom Squarespace sites for performers — video that proves the room, formats and repertoire stated, technical requirements available, and enquiry one tap away. Fixed price agreed before we start, and you own everything.
Most performer websites are built for fans. The people paying you need something else.
A promoter, agency or event organiser is trying to answer four questions quickly: can this person hold this audience, what formats do they offer, what do they need technically, and are they free on the date. Most performer sites answer none of them and lead with a gallery instead.
Most performer websites
The wrong-audience problem
Designed for admirers rather than bookers, so the person with the budget leaves without the information they came for.
The no-proof problem
Photos prove you exist. Video of a full room proves you can hold one, and that is the actual question being asked.
What we build instead
A site that serves bookers first — live video, formats, repertoire, technical requirements, availability — without losing the audience side.
- Built for
- Bookers first
- Proof
- Live video
- Details
- Formats and tech specs
- Availability
- One tap away
Built for how bookers actually decide
Every element below exists because it changes whether an enquiry becomes a date in the diary.
Bookers served first
The information a promoter needs, in the order they need it, rather than buried behind a gallery built for fans.
Video that proves the room
Live footage with an audience in it. Nothing else answers the only question a booker really has.
Formats and repertoire
What you offer, at what length, for what kind of event. Ambiguity here means the enquiry goes to someone clearer.
Technical requirements ready
Rider, stage plot and specs downloadable, so a venue can check feasibility without a conversation.
Availability and enquiry in one tap
Reachable from any page, because bookings are usually decided against a specific date and a short deadline.
Both audiences, no dilution
Fans and bookers each get a route, so neither is served a page written for the other.
A performer we did this for
Aria Melody
A performer with an outdated website and a clear brief: a redesign that feels both sophisticated and fun. Two qualities most sites pick one of, because holding both at once is genuinely difficult.
Sophisticated and fun
Owns the name
“Working with Mikkel has been an incredible experience. He’s both a talented designer and a skilled developer who brings creative insight and technical precision to every project. Mikkel guided me through a modern, fresh design approach and shared valuable best practices along the way.”
Joe S.
Aria Melody
How your performer website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
-
01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
-
02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
-
03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
-
04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain performer websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions performers ask us
Will we lose our current search rankings?
+
No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in booking enquiries keeps working.
Should the site be aimed at fans or at bookers?
+
Bookers, primarily — they are the ones spending money, and fans mostly arrive through social platforms anyway. That does not mean excluding the audience; it means formats, video and enquiry come before the photo gallery.
What is the single most important thing to show?
+
Live video with an audience in it. Photographs prove you exist; footage of a full room proves you can hold one, which is the only question a promoter really has.
What do bookers need that most performer sites omit?
+
Formats, set lengths, repertoire and technical requirements. A promoter is checking feasibility against a specific slot, and ambiguity sends the enquiry to someone clearer.
Should the rider and tech spec be downloadable?
+
Yes. A venue that can check the stage plot and requirements without emailing you is a venue that gets to a yes faster. Gating it achieves nothing.
Can availability and enquiry sit on every page?
+
They should. Bookings are decided against a specific date and usually a short deadline, so contact needs to be one tap from wherever the visitor happens to be.
Do we need pages per format or type of event?
+
Yes. Promoters and event organisers search the format and the occasion — corporate, festival, private, theatre — often with a city attached, and a single homepage competes for none of it.
Who writes the content — and can we review it?
+
We write every page and deliver it as a document for your review before design begins, which is when repertoire and format language is easiest to sharpen.
Can we update it ourselves?
+
Yes. Dates, video, formats, press and assets are all editable in-house, with a recorded walkthrough of your own site. If updating keeps slipping, there is a management retainer.
What does it cost, and who owns the site?
+
Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Be the act they confirm.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
