Solar company websites that lead with the financial case.
Custom Squarespace sites for solar installers and energy companies — payback stated plainly, accreditation visible, and enquiries qualified before a surveyor is dispatched. Fixed price agreed before we start, and you own everything.
Solar is bought as a financial decision and sold as an environmental one.
The homeowner or facilities manager wants to know what it costs, what it saves, how long until it pays back, and whether you will still exist for the warranty. Most solar sites lead with panels and sunshine and answer the money question somewhere near the bottom, if at all.
Most solar websites
The wrong-argument problem
Environmental benefit leads, financial return follows. The buyer is doing arithmetic, and the page is making a values argument.
The trust problem
A crowded market with a poor reputation for reliability. Accreditation, guarantees and company longevity are what separate you, and they are usually buried.
What we build instead
A site that opens with cost, saving and payback, evidences accreditation and warranty, and qualifies enquiries on roof, usage and property type before a survey.
- Lead
- Cost, saving and payback
- Accreditation
- Evidenced
- Warranty
- Up front
- Enquiries
- Qualified before a survey
Built for how solar buyers actually decide
Every element below exists because it changes whether an enquiry is worth a site visit.
Payback stated plainly
Indicative cost, saving and payback period. Buyers eliminate the supplier who would not put numbers on the page.
Accreditation and guarantees
Certifications, insurance-backed warranties and how long you have traded. In a market with a reliability problem, this is the differentiator.
Domestic and commercial separated
A homeowner and a facilities manager are different buyers with different arithmetic. One undifferentiated page serves neither.
Real installations, evidenced
Your own systems with size, output and saving. Stock imagery of panels reads as a reseller with nothing installed.
Findable for the obligation
Pages targeting grants, regulations, EPC requirements and the searches buyers run when a deadline or bill forces the issue.
Enquiries that qualify
A form capturing roof type, usage and property, so a surveyor is only sent where the job is viable.
An energy business we did this for
Big Horizon Energy
A global energy brokerage delivering sustainable solutions for businesses. Their expertise was effectively invisible to the decision-makers who needed it.
Expertise visible
Built for procurement
How your solar company website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain solar company websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions solar companies ask us
Will we lose our current search rankings?
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No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in install enquiries keeps working.
Should we lead with the environment or the money?
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The money. The buyer is doing arithmetic — cost, saving, payback, and whether you will exist for the warranty. The environmental case is a reason to feel good about a decision already made on numbers.
Can we put a savings calculator on the site?
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Usually yes, through an embed or a third-party tool, and it is one of the highest-converting elements available in this sector. We scope what is feasible with your quoting process before quoting.
Why do warranties matter so much here?
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Because the market has a reliability problem and buyers know it. Insurance-backed warranties, accreditations and how long you have traded are what separate you from an installer who may not be there in five years.
Should domestic and commercial be separated?
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Yes. A homeowner and a facilities manager are running completely different arithmetic on completely different timescales. One undifferentiated page serves neither well.
How do we show real installations?
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Your own systems, with array size, output and actual saving. Stock imagery of panels on an unknown roof reads as a reseller with nothing installed.
Do we need pages for grants and regulations?
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Yes, and they are often the highest-intent pages on the site. Buyers search grant schemes, EPC requirements and regulation deadlines when something forces the issue.
Can the enquiry form stop wasted site visits?
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That is what it is for. Roof type, orientation, energy usage and property type captured up front means a surveyor is only sent where the job is viable.
Can we update it without a developer?
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Yes. Installations, pricing guidance, grant updates and accreditations are all editable in-house, with a recorded walkthrough of your own site. If nobody has time, there is a management retainer.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Make the numbers the argument.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
