Sports agency websites that win representation.
Custom Squarespace sports agency sites — roster presented properly, the agent’s record evidenced, and a private route for athletes considering a move. Fixed price agreed before we start, and you own everything.
An athlete choosing an agency is choosing who handles the most important decisions of a short career.
They are not comparing service lists. They are asking who else you represent, what you have negotiated, whether you will still answer the phone in a bad season, and whether being on your roster is a step up. Most agency sites answer with a mission statement.
Most sports agency websites
The sameness problem
Every agency claims integrity, relationships and a player-first approach in almost the same words. Nothing on the page distinguishes one from the next.
The roster problem
Names listed without context, or hidden entirely. An athlete wants to see who they would be joining and how those careers have gone.
What we build instead
A site with a properly presented roster, the agent’s track record evidenced, a clear statement of how you work, and a discreet route to a private conversation.
- Roster
- Properly presented
- Track record
- Evidenced
- Approach
- Clearly stated
- Contact
- Discreet and private
Built for how athletes actually choose an agency
Every element below exists because it changes whether an athlete starts a conversation.
Roster presented as proof
Who you represent, at what level, and how those careers have progressed. It is the strongest evidence available and usually the most neglected.
The agent, not the agency
Background, negotiations, tenure. Athletes sign with a person and stay with a person, whatever the letterhead says.
A position, stated plainly
What you do differently and who you are for. In a category where everyone says the same thing, specificity is the entire differentiator.
Discretion by design
A private, low-key route to make contact, because an athlete considering a switch cannot be seen filling in a public enquiry form.
Services beyond the contract
Brand, media, aftercare, financial introductions. Increasingly what separates agencies is everything around the deal.
Findable by sport and league
Pages targeting sport, league and territory, marked up so an athlete or a parent searching finds you rather than the biggest name.
An agency we did this for
Not Just Another Shark in a Suit
A modern sports agency built for professional hockey players who want more than business as usual. Founded on loyalty, integrity and a player-first mindset, and needing a site that read nothing like the rest of the category.
Distinct on sight
Built from a concept
“Working with Mikkel was an exceptional experience from start to finish. I didn’t have a clear roadmap when we began — just a rough concept — and he somehow managed to bring clarity, structure, and creativity to the entire process. He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for.”
Duncan M.
Not Just Another Shark
How your sports agency website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain sports agency websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions sports agencies ask us
Will we lose our current search rankings?
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No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working.
Can parts of the site be private?
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Yes. Password-protected pages and members areas are native to Squarespace, which is useful for client-only resources or material you do not want indexed. What should be public is settled in discovery.
Every agency claims to be player-first. How do we prove it?
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With evidence rather than a statement. Who you represent, how those careers have progressed, how long clients stay, what you do when a season goes badly. Retention is the proof nobody else publishes.
How should the roster be presented?
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As progression, not a list of names. An athlete wants to see who they would be joining and what happened to those careers under your representation.
Should the focus be the agency or the agent?
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The agent. Athletes sign with a person and stay with a person, whatever the letterhead says, so background, negotiations and tenure do more work than any firm-level positioning.
Why does discretion matter in the contact route?
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Because an athlete considering a switch cannot be seen filling in a public enquiry form. A private, low-key route to a conversation converts where a standard contact page does not.
Do we need pages per sport or league?
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Yes. Athletes, parents and advisers search by sport, league and territory, and a single homepage competes for none of it while the biggest names take that traffic by default.
Who writes the content — and can we review it?
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We write every page and deliver it as a document for your review before design begins, which is when sport-specific language is easiest to sharpen.
Can we update the roster ourselves?
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Yes. Athletes, signings, news and services are all editable in-house, with a recorded walkthrough of your own site. If updating keeps slipping, there is a management retainer.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Be the agency
they sign with.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
