Sports club websites for members, parents, sponsors and new joiners.
Custom Squarespace sites for sports clubs — built so joining is easy, fixtures stay current without volunteer burnout, and sponsors can see what they are buying. Fixed price agreed before we start, and you own everything.
Club websites fail because nobody can keep them updated.
The design is rarely the real problem. Fixtures go stale, results stop being posted, and the site quietly becomes a liability run by whichever volunteer has the login. Meanwhile the people it should serve — new joiners, parents, sponsors — get nothing useful.
Most yacht dealer websites
The thin-listing problem
Small galleries, partial specifications, and "POA" on everything. A buyer comparing four brokers will simply spend their attention on the three who published properly.
The invisible problem
Buyers search by make, model, length and year. A site that does not structure listings around those terms is absent from the entire research phase.
What we build instead
A site with full specifications, photography at scale, honest condition detail, and a discreet route to contact for when the buyer is finally ready.
- Listings
- Full specifications
- Photography
- At scale
- Condition
- Honest detail
- Contact
- Discreet, when ready
Built for how the four audiences actually use a club site
Every element below exists because it changes whether the site stays useful after launch.
Maintainable by a volunteer
Fixtures, results and news publishable in minutes by anyone. The main reason club sites fail is upkeep, not design.
Joining made simple
Membership, trials and fees explained clearly with a route to sign up, rather than a Word document to download and email back.
Parents answered first
Age groups, training times, coaching credentials and safeguarding. For junior sections this is the entire decision.
Sponsors given a reason
Audience, reach and packages presented properly, because sponsorship is often the difference between surviving and thriving.
Fixtures and results current
Structured so the season updates without becoming a chore, since a stale fixture list is worse than no fixture list.
Findable locally
Location, age groups and sport marked up properly, so a parent searching for somewhere to bring their child actually finds you.
An organisation we did this for
Not Just Another Shark in a Suit
A modern sports agency built for professional hockey players who want more than business as usual. Founded on loyalty, integrity and a player-first mindset, and needing a site that read nothing like the rest of the category.
Distinct on sight
Built from a concept
“Working with Mikkel was an exceptional experience from start to finish. I didn't have a clear roadmap when we began — just a rough concept — and he somehow managed to bring clarity, structure, and creativity to the entire process. He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for.”
Duncan M.
Not Just Another Shark
How your sports club website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
-
01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
-
02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
-
03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
-
04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain sports club websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions sports clubs ask us
Will we lose our current search rankings?
+
No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in new members keeps working.
Can a volunteer really keep it updated?
+
Yes, and that is the deciding factor. Fixtures, results and news are publishable in minutes from a phone. The main reason club sites fail is upkeep, not design.
Can we take membership payments and subscriptions online?
+
Yes. Membership fees, subscriptions and one-off payments are handled natively, which removes the annual chase and the spreadsheet that goes with it.
What do parents look for first?
+
Age groups, training times, coaching credentials and safeguarding. For junior sections that is the entire decision, and most club sites bury all four.
How should sponsorship be presented?
+
As a real proposition — audience, reach, packages and what a sponsor gets. Sponsorship is often the difference between surviving and thriving, and a logo wall with no offer wastes it.
How do we keep fixtures and results from going stale?
+
By making them trivial to update, and by structuring the season so the list rolls over rather than needing a rebuild. A stale fixture list is worse than no fixture list.
Will people find us locally?
+
That is what the structure is for. Location, sport, age groups and training venues marked up properly, so a parent searching for somewhere to bring their child actually finds the club.
Who writes the content — and can the committee review it?
+
We write every page and deliver it as a document for committee review before design begins. Getting the club voice and the safeguarding language right is your call.
What if our volunteers change every season?
+
The training walkthrough is recorded, so it hands over. Where there is genuinely nobody with time, the management retainer covers the updating.
What does it cost, and who owns the site?
+
Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Be the club they join.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
