Personal brand websites that hold up when someone Googles you.
Custom Squarespace personal brand sites — one place that ranks for your name, carries the proof, and points at a single next step. Fixed price agreed before we start, and you own everything.
If you do not own the first page of results for your own name, someone else does.
Right now that page is probably LinkedIn, an old profile and a podcast appearance from three years ago. All of it controlled by someone else, none of it saying what you would say, and nothing on it asking the visitor to do anything.
Most personal brand websites
The rented-land problem
Your presence lives on platforms that change their rules, their reach and their layout without asking you.
The no-ask problem
People arrive curious and leave without a next step, because nothing on the page tells them what working with you looks like.
What we build instead
A site that ranks for your name, states what you do and for whom, carries proof rather than claims, and ends in one clear action.
- Search
- Ranks for your name
- Offer
- What you do and for whom
- Proof
- Evidence, not claims
- Next step
- One clear action
Built for how people actually check you out
Every element below exists because it changes what someone concludes in the first thirty seconds.
Owns your name in search
Structured and marked up so your own site outranks the profiles you do not control.
Proof, not adjectives
Clients, results, publications, appearances. Specific evidence settles the question that adjectives only raise.
One primary action
Book, enquire, subscribe — pick one. Three competing calls to action reliably produce fewer of all three.
Press and media ready
Bio versions, headshots, speaking topics and a one-page kit, so an organiser can act without emailing you first.
Writing as the engine
A place to publish that compounds. It is the only channel that keeps working when you stop posting for a month.
Sounds like you
Design and copy that match how you actually talk, because the gap between the two is what makes a personal site feel corporate.
A personal brand we did this for
Gary Does Copy
A copywriter who is genuinely one of a kind, with an outdated site that made him look like everyone else. It had to work as a CV, a portfolio and a demonstration of the way his mind works, all at once.
Sounds like him
Three jobs, one site
“Mikkel literally answered the call when I put out a post around building a website. There was no way I was going to achieve what was in my mind’s eye on my own. He showed up and delivered beyond all expectations. Not just a designer — he understands the importance of copy and has a creative streak that makes collaboration easy. Very quick at understanding your needs and working accordingly.”
Gary L.
Gary Does Copy
How your personal brand website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain personal brand websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions about personal brand websites
Will I lose my current search rankings?
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No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side — including anything currently ranking for your name.
Is a personal site worth it when I already have LinkedIn?
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They do different jobs. LinkedIn wins the network; your own site wins the search for your name, holds the proof in the order you choose, and asks for a next step. It also survives every change LinkedIn makes to reach and layout.
Can I actually outrank my own LinkedIn profile?
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Usually yes, for your own name. Proper structure, schema and a site that is genuinely about you will outrank a profile page over time, which matters because that first result shapes every introduction.
What belongs on the about page?
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Specifics rather than adjectives. Clients, results, publications, appearances, numbers. Adjectives raise the question that evidence settles.
How many calls to action should there be?
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One. Book, enquire or subscribe — whichever matters most right now. Three competing asks reliably produce fewer of all three, and a personal site has one job at a time.
Do I need a press or media kit?
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If anyone ever books you to speak or write, yes. Bio versions, headshots and speaking topics in one place means an organiser can act without emailing you and waiting.
Does publishing matter?
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It is the only channel that compounds. A place to write that belongs to you keeps working when you stop posting for a month, which social never does.
Who writes the content — and can I review it?
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We write every page and deliver it as a document for your review before design begins. Voice matters more here than in almost any project, so your edits at that stage set the whole tone.
Can I update it myself?
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Yes. Articles, appearances, proof and services are all editable in-house, with a recorded walkthrough of your own site. If updating keeps slipping, there is a management retainer.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Own the search
for your name.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
