Websites for med spas

Med spa websites that fill the diary without a phone call.

Custom Squarespace med spa sites — treatments explained in plain language, pricing published, and booking possible at ten at night. Fixed price agreed before we start, and you own everything.

Most med spa enquiries come from people who do not yet know what to ask for.

They know what bothers them, not which treatment fixes it. A site organised by treatment name asks the patient to already have the answer, so they message to ask a question, wait, and book with whoever explained it on the page instead.

Same budget. Two very different years.

Most med spa websites

The vocabulary problem

Treatment menus written in clinical shorthand. Someone searching for their concern in ordinary words never finds the page that would have converted them.

The price-silence problem

No figures anywhere, so every enquiry is a conversation. Patients comparing three clinics book the one that told them what it costs.

Built for how aesthetics patients actually decide

Every element below exists because it changes whether interest becomes an appointment.

Concern-led as well as treatment-led

Pages for what patients actually search — the concern in their own words — feeding into the treatment that addresses it.

Pricing published

Per treatment or as an honest range. Silence on cost sends the booking to whoever was willing to state a number.

Practitioners and credentials visible

Who performs the treatment, what they are qualified in, how long they have practised. In medical aesthetics this is the whole decision.

Real results, properly consented

Your own before-and-after work rather than stock imagery, handled within advertising rules.

Booking around the clock

Online booking reachable from every page, because most aesthetics research happens late in the evening.

Built for the phone

Fast and thumb-friendly, since almost every patient finds and books a med spa on mobile in a single sitting.

A clinic we did this for

Glow Haven website built in Squarespace
Launch project Med spa Aesthetics

Glow Haven

A wellness and aesthetics studio with a broad treatment menu, where most enquiries come from people who have never booked that kind of treatment before and are quietly unsure what to ask for.

Self-service booking

The diary fills outside opening hours

Fewer “what is this?” calls

Treatments explained before the enquiry
View the case study →
125+ businesses grown Squarespace Circle Member Certified Squarespace Designer See more work →

How your med spa website gets built

Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.

  1. 01

    Discovery

    One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.

  2. 02

    Copy first

    Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.

  3. 03

    Design & build

    Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.

  4. 04

    Launch & handover

    If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.

We launch, rebuild, grow and maintain med spa websites.

Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.

Project

You have the direction. We build it properly.

For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.

4–8 weeks typical Fixed price No downtime
What is included 8 things
Structure and sitemap agreed before build
Your design built custom in Squarespace
Dedicated mobile layout, not a squeeze-down
Existing content moved across by hand
Every URL redirected so rankings hold
CRM, booking and marketing tools connected
Cross-browser and cross-device QA
Training walkthrough and 30 days of support
Project

Everything reconsidered, then rebuilt around it

For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.

8–16 weeks typical Rankings protected Any platform
What is included 8 things
Discovery: your buyer, competitors and search demand
Positioning and message agreed before design
Copy written for every page
Custom design, built from a blank canvas
Dedicated mobile layout
Full migration with rankings protected
Structured so AI answers can cite you
Training walkthrough and 30 days of support
Partnership

Visibility that compounds instead of resetting

Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.

Quarterly builds Always on Judged on enquiries
What is included 8 things
A content plan built on real commercial demand
Pages published every month, written by us
Existing pages improved, not just new ones added
Technical health watched continuously
Structured and marked up to be quotable by AI
Authority built deliberately, month over month
Reported against enquiries, never impressions
Quarterly reset on what is actually working
Partnership

The web team you would hire, without the headcount

For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.

A standing weekly slot 48-hour turnaround No contract
What is included 8 things
Send a change however suits you — it gets done
A standing weekly slot for your site
We work in your channels, not a ticket queue
Problems caught before you notice them
New sections and campaign pages on request
Uptime, speed and integrations watched
Quarterly review of what is losing you enquiries
A real person, replying within 48 hours

Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.

Questions med spas ask us

Will we lose our current search rankings?

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No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in bookings keeps working.

Most enquiries do not know which treatment they want. How does the site help?

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By being organised around concerns as well as treatments. Someone bothered by pigmentation does not know to search for a specific laser. Concern-led pages meet them in their own words and route them to the right treatment.

Should we publish prices?

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Yes, per treatment or as an honest range. Patients comparing three med spas book the one that told them, and messaging to ask a price is friction most people will not accept.

Can patients book and pay online?

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Yes. Squarespace handles scheduling and payments natively, and the major aesthetics booking platforms integrate through embeds. Taking a deposit at booking is the most effective change against no-shows.

How prominent should practitioners be?

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Very. In medical aesthetics the patient is choosing who performs the treatment, so credentials, medical registration and experience belong near the top rather than on a team page.

How do we show results within advertising rules?

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Your own consented before-and-after work, presented factually and without implying guaranteed outcomes. Copy is written inside advertising guidance and reviewed by you before design begins.

Do we need a page for every treatment?

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Yes, plus location. Patients search a named treatment plus their town, and that is where the booking intent sits. One combined menu page ranks for almost none of it.

Who writes the content — and can our clinical lead review it?

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We write every page and deliver it as a document for clinical review before any design work. Treatment descriptions have to be accurate, so your corrections come first.

Can our team update it without a developer?

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Yes. Treatments, pricing, offers and practitioner profiles are all editable in-house, with a recorded walkthrough of your own site. If nobody has time, there is a management retainer.

What does it cost, and who owns the site?

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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.

Fill the diary while

you are closed.

Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.