We'll record a video pulling your homepage apart.
Ten minutes of us on screen, on your actual site, naming three to five specific things costing you customers and exactly how we'd fix each one. Not a template report. Not an automated audit. Our actual thinking on your actual homepage.
What we actually look at
The same six things we'd check in a discovery, just compressed into one recording instead of a workshop.
The first five seconds
Whether a stranger can tell what you do, who it's for and why you're the safe choice — before they scroll.
What the copy is doing
Whether it answers the questions buyers actually have, or describes your company to itself.
Where enquiries leak
Competing calls to action, buried contact details, forms asking for more than a first contact needs.
The mobile experience
Most of your traffic. Usually the version nobody designed, just the desktop layout squeezed down.
Whether you're findable
Titles, headings, schema and structure — including whether AI answer engines can quote you as a source.
The one change we'd make first
Ranked by impact, not effort. Often something you can do yourself this week without hiring anyone.
How this works
You send your URL
One form, thirty seconds. The only optional field is worth filling in: what you're already suspicious about.
We record the teardown
Screen share, our commentary, your site. We go through it as a buyer would, then as a designer would, and say what we'd change.
It lands in your inbox
Within three working days. A private link, yours to keep, forward to a business partner, or ignore entirely.
Then nothing, unless you ask
One follow-up email asking whether it was useful. That's the entire sales process. If you want the changes built, you'll tell us.
Claim your teardown
We record a handful of these a week, so there's a limit, but every submission gets a reply either way, even if it's "your site is fine, spend the money elsewhere."
✓ Completely free, no card, no trial
✓ No call required to receive it
✓ One follow-up email, then silence
✓ Your details aren't shared or sold
Back within three working days. Or book a call if you'd rather talk.
The obvious questions
What's the catch?
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There isn't one, but there is a motive: a proportion of people who watch one of these end up hiring us, and that's a better use of our time than cold outreach. You are not obliged to be one of them.
Is it actually a person, or automated?
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A designer on our team, recorded live, naming your business and your competitors. No generated report, no score out of 100, no PDF full of stock advice.
Will you just tell me to rebuild it?
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Only if that's true. Plenty of teardowns end with three changes you can make yourself in an afternoon. Saying "rebuild it" to everyone would make these videos worthless, and word gets round.
My site isn't on Squarespace.
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Doesn't matter for a teardown — positioning, copy, structure and conversion are platform-agnostic. If a rebuild ever follows, that's the moment platform comes up.
Can I share it with my team?
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Please do — it's yours. Several have ended up in board meetings as the argument for finally fixing the website.
Ten minutes that might
change your year.
We record a handful of these a week, so there's a limit, but every submission gets a reply either way, even if it's "your site is fine, spend the money elsewhere." Back within three working days. Or book a call if you'd rather talk.
