Answers, without the hedging.

A Launch project runs four to eight weeks, a Rebuild eight to sixteen, depending on page count and how much content is being created rather than migrated. The clock starts once discovery and onboarding are complete. The single biggest cause of delay is feedback sitting unanswered, so review windows are agreed up front.

The people doing the work. Typza stays deliberately small, so whoever you speak to on the first call is building your site and is still there a month after launch. No account manager relaying messages, and no junior quietly inheriting the project once the contract is signed.

It depends which project. Launch assumes your design direction and content are settled — we build and land it. Rebuild includes copywriting for every page, delivered as a document you approve before any design work starts. If you are on Launch and would rather we wrote the copy, that is quoted as an addition.

Two rounds per stage. That is rarely a constraint, because structure and message are agreed before anything is designed — which removes the cause of most third and fourth rounds. If something is genuinely wrong, it gets fixed regardless of the count.

Usually within two to three weeks. We deliberately take a limited number of projects at once so nothing sits half-built. If the queue is longer than that when you call, you will hear it on the call rather than after signing.

Not in practice. Most clients are in the UK, EU, US and Australia. We keep later slots for US calls, work asynchronously by default, and you will never wait more than one business day for a reply during an active project.

Launch starts at $3,750 and Rebuild at $6,250 — the gap reflects that Rebuild includes discovery, positioning, copywriting and design from a blank canvas, where Launch builds a direction you already have. Grow starts at $1,500 a month and Maintain at $1,200 a month. Full detail on the pricing page.

Because a five-page service site and a twenty-page site with booking are not the same job. What is fixed is the deliverables list — every project gets all of it. Your number is agreed in writing after the discovery call, before you commit, and it does not move afterwards.

Projects are 50% to book your slot and 50% on launch, invoiced with 14-day terms. Larger builds can split into three payments across the project. Partnerships are billed monthly in advance and cancellable with 30 days' notice. Bank transfer or card, in USD, EUR or DKK.

Small changes get absorbed. Anything that genuinely adds scope — three new pages, a booking system that was not planned, a second language — gets a written add-on quote before work starts, so the agreed price never quietly inflates. If scope shrinks, the price comes down.

Your Squarespace subscription and domain, paid directly by you — roughly $200–400 a year depending on plan. Occasionally a premium font licence or third-party tool, always flagged before purchase. No agency markup, and no partnership required to keep the site working.

Not without cutting deliverables, and the list is the point. Instalments exist, agencies get trade rates on the whitelabel card, and committing to a project plus a partnership together earns a small reduction. If budget is genuinely tight, we would rather tell you honestly than sell you a thinner version.

Not with a mapped migration. Every old URL gets a 301 to its new equivalent, metadata and headings travel with the content, schema is rebuilt, and the sitemap is resubmitted on switchover day. We take a ranking snapshot before and check it after, so the result is measured rather than claimed. Small fluctuation in the first two weeks is normal while Google recrawls; a permanent drop means the migration was not mapped.

Because specialising is why the work looks custom and ships in weeks rather than quarters. It also means you can edit your own text afterwards, nothing breaks on a plugin update, and hosting and security are handled. If a project genuinely needs another platform, we say so rather than take it.

No. Every project in our work is built on Squarespace, and so is this site, but you couldn't tell unless we said so. The platform doesn't limit what your site can be. The people designing it do. Every build starts from a blank canvas with custom layouts, type and code, not a template with your logo dropped in. Look through the work and see if you can pick the platform.

No. The new site is built on a private URL while your existing one stays live and keeps generating enquiries. The only moment anything changes publicly is the scheduled switchover, timed for a quiet hour, with email and integrations kept running throughout.

AI Optimisation means structuring content so answer engines — ChatGPT, Perplexity, Google AI Overviews — can quote it as a source. It matters now: fewer buyers reach a results page at all, and being the cited source is the new version of ranking first. In practice: clear question-and-answer structure, real schema markup, verifiable expertise signals and consistent business data across the web.

Technical fixes can move things in weeks. Content-driven rankings typically start showing in months two to three and compound from there, which is why Grow starts with a three-month runway. Anyone promising page one in thirty days is either buying links or lying — and the first one eventually costs you the site.

You do, outright — domain, Squarespace subscription, analytics and all content in your name. There is no hostage arrangement, nothing stops working if you walk away, and you keep full admin access even during a partnership.

Yes, and you get a recorded walkthrough of your specific site to make it easy. Text and image changes never require a developer. If you would rather not touch it at all, Maintain covers that.

No. Projects are complete on their own and fully handed over. Grow and Maintain exist for companies that want the site to keep improving without doing it themselves — most stay on one, but it is a choice made after launch, not a condition of starting.

If it is something we built and it is genuinely broken, we fix it — that does not expire with the support window. New work or changes are quoted, or covered by Maintain if you have it.

Cheapest-quote shopping, projects needing heavy custom application logic, "just make it look nicer" with no interest in what it says, design by committee, and anyone expecting page-one rankings inside a month. We would rather say that on the call than three weeks in.