You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
You have done the thinking. Now it has to be built.
A design that never ships is worth nothing. Whether it is sitting in Figma, half-built on the wrong platform, or live somewhere you have outgrown, the value stays locked up until someone builds it properly — and every week it does not exist is a week your competitor is being found instead.
Stuck in a folder
What you feel
A design sitting in a folder while the quarter goes by. Sending links you're slightly embarrassed by. Watching a competitor ship the thing you designed first.
Why DIY stalls
A template gets 60% done and then sits there for a year, because the hard part isn't the drag-and-drop — it's the hundred small decisions between a design and a site that actually works.
What Launch does
Your direction built out properly and launched without incident — so the thing you already decided on actually exists, in weeks rather than quarters, and nothing breaks on the way.
- Build
- Your design, custom in Squarespace
- Mobile
- A dedicated layout, not a squeeze-down
- Rankings
- Every URL redirected
- Timeline
- Weeks, not quarters
What is included
One Launch package. No tiers and no "up to five pages" — the page count follows what your business actually needs.
Structure
- Sitemap and page structure agreed
- Your existing content audited and mapped
- Redirect plan written before anything moves
- Conversion path and enquiry flow reviewed
Build
- Your design built custom in Squarespace
- Dedicated mobile layout, not a squeeze-down
- Custom sections where the platform needs help
- Existing content moved across by hand
- Two rounds of revisions
Findability
- Every URL redirected so rankings hold
- Titles, descriptions and headings carried across
- Schema rebuilt for the new structure
- GA4 and Search Console verified
- Sitemap submitted and indexing confirmed
Launch
- CRM, booking and marketing tools connected
- Speed and image optimisation pass
- Cross-browser and cross-device QA
- Domain and DNS handled, no downtime
- Training walkthrough and 30 days of support
Four to eight weeks, five clear stages.
Discovery
Kick-off call and onboarding form. We audit what you already have, agree the sitemap and page structure, and write the redirect plan before anything moves.
Content mapped
Your existing content mapped page by page, with gaps flagged early. You confirm what goes where before a single screen is built.
Design & build
Your design built out custom in Squarespace — desktop and mobile in parallel, with SEO, schema and analytics wired in as we go rather than bolted on after.
Review & QA
You walk the full site and leave comments in one place. Then forms, speed, browsers, devices and accessibility all get checked before anything goes live.
Launch & train
Domain connected, site live, indexing confirmed. You get a training walkthrough and 30 days of support — and you own the account outright, with no lock-in.
A Launch project in the wild
YGT Management
Every page built around one goal: getting a qualified property owner to make contact. CTAs, service breakdowns and trust signals placed deliberately to guide that journey without friction.
Distinct
Qualified only
Pricing, in the open
Every Launch project includes the full deliverables list above. Where the number lands depends on scope, not on which tier you pick — and you get the exact figure in writing after the discovery call, before you commit to anything.
What moves the number
4 factorsPage count
A five-page service business and a twenty-page site with location pages are different jobs. We agree the sitemap before pricing.
Content volume
How many pages of existing content need moving and remapping, and how much needs restructuring on the way.
Functionality
Booking systems, member areas, e-commerce, multi-language or CRM integrations add build time.
Design files
How complete and consistent your design files are, and how much interpretation is needed to build them faithfully.
Launch questions
How long does this actually take?
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Four to eight weeks from the moment structure and content are agreed. The single biggest cause of delay is feedback sitting unanswered, so we agree review windows up front.
Do I need to have my content ready?
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Yes — Launch assumes your content and design direction are settled. If you would rather we wrote the copy and set the direction, that is Rebuild, or it can be quoted as an addition here.
What if my needs change mid-project?
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Small changes get absorbed. Anything that genuinely adds scope — three new pages, a booking system that wasn't in the plan — gets quoted as an addition before work starts, so the original price never quietly inflates.
Will I be able to edit it myself afterwards?
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Yes — that's a reason to build on Squarespace. You get a recorded walkthrough of your specific site, and text or image changes never require a developer. If you'd rather not touch it, Maintain covers it.
Who owns the site and the account?
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You do, outright — domain, Squarespace subscription, analytics, all of it in your name. There is no hostage arrangement and nothing stops working if you walk away.
I already have a site — is this the right offer?
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Yes, if you are moving platforms without changing the substance — content comes across by hand and every URL is redirected. If the message and structure need rethinking too, Rebuild is the one. We will tell you which fits on the call.
The work speaks. So do the people who paid for it.
“Mikkel is truly a one of a kind talent and an all around pleasure to work with. He is more than a freelancer. He’s a businessman himself who made it a point to understand my business. If you can articulate it, he can make it. He is perhaps the clearest communicator of any web designer I have ever worked with. He incorporates certain tools and software in his feedback process that create for a seamless implementation of any design feedback he receives. And he nails it. No matter how detailed or lengthy, not a single comment is lost on him. I am working on other businesses as well where I will soon need a website for them too. My only regret is not being able to build those other businesses fast enough, so I can see him create magic again sooner. When those projects are ready to advance and are ready for their big public debut, I know who I will be going to. Thank you Mikkel, sincerely.”
Reed B.YGT Management View case study →
“Working with Mikkel was an exceptional experience from start to finish. I didn’t have a clear roadmap when we began — just a rough concept — and he somehow managed to bring clarity, structure, and creativity to the entire process. As the project evolved and my ideas shifted, Mikkel remained patient, thoughtful, and solutions-focused. He listened carefully, asked the right questions, and consistently delivered work that captured exactly what I was hoping for — even when I couldn’t fully articulate it myself. I’m absolutely thrilled with the final result and incredibly grateful for the effort and dedication he invested. I would not hesitate to recommend him.”
Duncan M.Not Just Another Shark View case study →
“Working with Mikkel on the Ajarro website was one of the best creative collaborations I’ve had. He has a rare combination of design artistry, technical depth, and human intuition that makes a brand feel alive. From day one, he understood the essence of what I wanted Ajarro to represent: modern, elevated, confident, and distinctly anti-agency. He translated that vision into a clean, high-performance site that feels effortless. Every decision, from typography and motion to mobile responsiveness and SEO setup, was intentional and grounded in both strategy and beauty. Beyond talent, Mikkel brings genuine professionalism, clear communication, and a problem-solver’s mindset. I’d recommend him to anyone looking for more than a designer. He’s a true brand partner who brings ideas to life with precision and heart. I truly cannot recommend Mikkel enough!”
Brett L.Ajarro View case study →
“After several weeks of struggling to get my website launch-ready on my own, I finally realized that I needed help. Sheer good luck led me to Mikkel. My strengths do not lie in anything related to tech and all of the nuances of web design, including SEO, are complete mysteries to me. They are areas, however, in which Mikkel is fluent. He offered clarity and a path forward at a time of uncertainty, and he turned my website into something that truly represents my vision. Everyone comments on its layout, ascetics and accessibility. Mikkel’s competence is off the charts – he was an exacting perfectionist to get my site where it needed to be. His communication skills and delivery reflect the consummate professional he is. And he is an absolute pleasure to work with as well. He delivers what he says he will and consistently went beyond. I’m so happy (and lucky) that I found Mikkel. He is my forever go-to and I’m recommending him to friends and colleagues. You will value Mikkel’s insights and talents. If you need a reliable, trustworthy, insanely competent specialist, you’ve found the right person in Mikkel.”
Charli T.EduVentura View case study →
“Mikkel truly went above and beyond in creating a great website for me. Will definitely recommend to others in the future.”
Michael K.Stratamaki Studio View case study →
