Copywriter websites that prove the writing.
Custom Squarespace sites for copywriters — where the page itself is the sample, the niche is stated plainly, and rates filter the enquiries before they reach your inbox. Fixed price agreed before we start, and you own everything.
A copywriter with a weak website is arguing against their own evidence.
Clients cannot assess writing ability from a list of services, so they assess it from the only writing in front of them: your own site. When that reads like a template with the placeholder text swapped out, no portfolio link recovers it.
Most copywriter websites
The evidence problem
Generic service copy on your own site undermines every claim about persuasion. Prospects notice, even if they never say so.
The invisible problem
Clients search by discipline and sector — SaaS copywriter, email copywriter, brand copywriter. A one-page site with a bio appears for none of it.
What we build instead
A site where the copy carries the argument, the niche is explicit, rates or ranges are stated, and every discipline has a page that can actually rank.
- Copy
- Carries the argument
- Niche
- Explicit
- Rates
- Stated or ranged
- Disciplines
- A page each that ranks
Built for how clients actually hire a copywriter
Every element below exists because it changes the quality of the briefs that reach you.
The site is the sample
Every line on the page treated as portfolio work, because it is the first and often only writing a prospect reads.
A niche stated plainly
What you write and who for. Generalist positioning attracts volume and suppresses rates simultaneously.
Rates or ranges published
A day rate, a project floor, or a typical range. It removes the enquiries that were never viable and speeds up the ones that are.
Process and turnaround
How briefing works, how many rounds, how long it takes. Clients hesitate over uncertainty far more than over price.
Discipline pages that rank
A real page per type of writing and sector, matching what clients type when they decide to hire.
Design that gets out of the way
Typography and pacing built for reading. A copywriter’s site should make long-form text feel effortless, not decorated.
A copywriter we did this for
Gary Does Copy
A copywriter who is genuinely one of a kind, with an outdated site that made him look like everyone else. It had to work as a CV, a portfolio and a demonstration of the way his mind works, all at once.
Sounds like him
Three jobs, one site
“Mikkel literally answered the call when I put out a post around building a website. There was no way I was going to achieve what was in my mind’s eye on my own. He showed up and delivered beyond all expectations. Not just a designer — he understands the importance of copy and has a creative streak that makes collaboration easy. Very quick at understanding your needs and working accordingly.”
Gary L.
Gary Does Copy
How your copywriter website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain copywriter websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions copywriters ask us
Will we lose our current search rankings?
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No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in briefs keeps working.
We write for a living. Can we supply our own copy?
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Of course, and most copywriters do. The copywriting in the project becomes structure and briefing instead: what each page needs to achieve, in what order, and how long each section should run. You write the words.
Why does our own site matter so much?
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Because clients cannot assess writing ability from a service list, so they assess it from the only writing in front of them — yours. Generic copy on a copywriter’s site undermines every claim about persuasion.
Should we name a niche?
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Yes, and it usually raises rates faster than any portfolio addition. Generalist positioning attracts volume and suppresses fees at the same time. SaaS, email, brand, direct response — whichever you actually want.
Should we publish rates?
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A day rate or project floor helps. It removes the enquiries that were never viable and speeds up the ones that are, and clients who need a number to justify a decision internally rarely ask for one.
Do we need pages per discipline?
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Yes, plus sector. Clients search email copywriter, SaaS copywriter or brand copywriter, often with an industry attached. A one-page site with a bio ranks for none of it.
What should the design do for a text-heavy site?
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Get out of the way. Typography, measure and pacing built for reading, so long-form work feels effortless rather than decorated. A copywriter’s site should make text a pleasure to read.
How do we show work under NDA?
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Anonymised: the brief, the approach, the result. Sector without the client name. A specific outcome for an unnamed client still convinces where a vague testimonial does not.
Can we update it ourselves?
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Yes. Portfolio pieces, rates, articles and service pages are all editable in-house, with a recorded walkthrough of your own site. If publishing keeps slipping, there is a management retainer.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Let the site do the arguing.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
