What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How to get more patients for a dental practice without paid advertising
9 min
Paid advertising stops producing patients the moment the budget pauses. Here's how to build a source of new patients that keeps compounding instead.
Why online booking is the biggest conversion upgrade your dental website can make
9 min
A phone-only booking system loses a third or more of new patients before the practice ever opens. Here's how to fix it properly.
Why your dental website looks the same as every competitor
9 min
Most dental websites are professional, warm, and interchangeable. Here's how to build a website that gives patients a specific reason to choose yours.
The dental practice website redesign mistakes costing you new patients
9 min
A dental practice website redesign that only refreshes the visuals produces a prettier version of the same underperforming site. Here's what to fix first.
The law firm website mistakes that justify a redesign
8 min
A redesign earns its place when it confronts specific, identifiable mistakes, not when it just refreshes the visual layer of the same problems.
SEO for law firms: winning on practice area page quality
8 min
A properly built practice area page reads as if written for one anxious client at the start of a difficult problem. That's what makes it work.
Why your mobile website is losing urgent clients
8 min
The cost of a poor mobile experience is invisible in your own analytics and very visible in a competitor's growing caseload.
Local SEO for law firms: how to rank on page one
8 min
The firms at the top of local search capture nearly every click. The firms on page two capture almost none. Here's how to be one of the former.
Six reasons your law firm website isn't converting
8 min
Your site might be attracting exactly the right visitors and still failing to convert them. Here's where that usually goes wrong.
How a law firm website redesign can double your consultation requests
8 min
Improving conversion from one percent to two percent doubles your consultations from the same traffic. That's not magic, it's fixing what was broken.
The trust signals every law firm website needs
8 min
Before anyone picks up the phone, your website has already done most of the persuading, or failed to. Here's what actually builds that trust.
Law firm website copywriting for clients in distress
8 min
The prospective client reading your site is rarely calm. Here's how to write copy that meets them where they actually are.
Why your law firm isn't showing up on Google Maps
8 min
The firms in the Google Maps local pack capture the overwhelming majority of clicks. Here's why yours might be missing, and how to fix it.
Why your law firm's mobile experience is a hidden conversion problem
8 min
The version of your site that most prospective clients actually meet is the one your firm has invested in least.
Brochure site vs law firm lead generation website: what's actually different
8 min
A brochure site describes the firm. A lead generation site is built around the client's journey from problem to booked consultation. Here's the difference.
How to get more clients as a lawyer without paid advertising
8 min
The gap between the visitors your site already gets and the consultations it books is the largest untapped source of new clients most firms have.
Website design for attorneys that doesn't look like every competitor
8 min
The differentiation that matters isn't visual novelty. It's a clear, defensible reason for the right client to choose you over every alternative.
What the best law firm websites do differently
7 min
A senior client choosing counsel is reading for clarity, fit, and reassurance, not design awards. Here's what actually separates high-performing law firm sites.
Web Design for Beauty Businesses: The Complete Guide
9 min
A beauty business website isn't one feature done well, it's several done well together. Here's what actually separates a site that converts from one that doesn't.
Presenting a Salon Loyalty Program on Your Website Well
9 min
A loyalty program only works if clients understand it well enough to want in. Here's how to present yours so it actually drives repeat bookings.
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