What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Custom website vs. template for a consulting business: which to choose
7 min
Custom or template isn't about which looks better. It's about which actually fits where your consulting business is right now. Here's how to decide.
The schema every consultant website needs and nobody adds
8 min
Schema markup is the invisible code that tells search engines and AI tools what your website actually says. Almost no consultant website has it, and that's a problem.
How much should a consultant's website cost in 2026
8 min
Consultant website pricing ranges from a few hundred dollars to tens of thousands. We break down what actually drives that number and what you should expect to pay.
How consultants can get recommended by AI (ChatGPT, Gemini, AI Overviews)
7 min
AI tools are quietly becoming a referral channel for consultants. We break down what ChatGPT, Gemini, and AI Overviews actually look for before they recommend someone.
Agency vs. freelancer vs. solo studio: who should build a consultant's website
7 min
Agencies, freelancers, and solo studios all build websites differently, and each fits a different kind of consultant. Here's how to tell which one fits you.
How Stratamaki Studio rebuilt its website to show the thinking, not just the renders
6 min
Architect Michael Kats had finished renders and no way to show the thinking behind them. Here's how a three-week rebuild fixed that.
Why Squarespace works well for architecture firms
7 min
Architects assume a premium website needs custom code. For most firms, Squarespace gets them there faster, cheaper, and with less to maintain.
How long does an architecture firm website take to build
7 min
An architecture website doesn't need months to build properly. Here's the real phase-by-phase timeline and the two things that actually cause delays.
DIY vs. hiring a designer: what it actually costs an architecture firm
8 min
A DIY architecture website isn't free, it just hides the cost in your own time and the commissions it quietly loses you.
Custom website vs. template for an architecture firm: which to choose
9 min
Architects assume custom means better. The real difference between custom and template websites is who maintains it later, not how it looks on day one.
The schema markup every architecture website is missing
8 min
Search engines and AI tools can't understand a beautiful architecture website unless it's been labeled for them. Schema markup is that label, and almost no firm has it.
The FAQ every architect's website is missing
7 min
Most architect FAQ pages answer softball questions nobody asked. The ones that get quoted by AI tools and convert hesitant visitors answer the hard ones instead.
How much should an architect's website cost in 2026
7 min
A good architecture website costs more than a template and less than most firms fear. Here's the real range and what drives the price up or down.
How architecture firms get recommended by ChatGPT, Gemini, and AI Overviews
8 min
AI tools don't recommend architects because they're good. They recommend architects whose websites are structured so a machine can confirm it in seconds.
What to prepare before starting your accounting firm website project
7 min
A website project moves faster and costs less when the firm shows up prepared. Here's exactly what to gather before the first design call.
Why Squarespace works well for accounting firms
8 min
Squarespace gets dismissed as too simple for a serious professional firm. For most accounting practices, that simplicity is exactly the point.
How accounting firms get recommended by AI
7 min
AI chat tools are already naming accountants when people ask for recommendations, and most firms have no idea why they're left out. This post explains what gets a firm picked.
DIY vs. hiring a designer: what it actually costs an accounting firm
7 min
DIY website builds look free until you count the hours, the missed leads, and the rebuild that usually follows. Here's the real comparison.
Custom website vs. template for an accounting firm: which to choose
8 min
A template and a custom website can look similar in a screenshot but perform very differently. Here's how to pick the right one for your firm.
The schema every accounting firm website needs and nobody adds
8 min
Schema markup is the invisible code that tells Google and AI tools exactly what your accounting firm does. Almost nobody adds it correctly, and that's a real opportunity.
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