What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Should Consultants Publish Pricing on Their Website?
10 min
Pricing transparency isn't all-or-nothing. Here's how to decide what belongs on your consulting website pricing page and what doesn't.
Web Design for Consultants: The Complete Guide
8 min
A consulting website has one job: turn a skeptical, time-pressed visitor into a booked call. Here's the complete framework for building one that does.
The About Page: Your Most Important Conversion Tool as a Solo Consultant
8 min
For a one-person consultancy, the about page isn't a formality. It's often the page that actually decides whether someone books a call.
Discovery Call Booking vs. Contact Form: Which Converts Better for Consultants?
8 min
The path from website visitor to booked call is where most consultant websites quietly lose leads. Here's how to fix it.
Showcasing Your Framework: How to Present Methodology on Your Website
8 min
A proprietary framework is one of the strongest differentiators a consultant has, if the website actually shows it clearly.
Why Your Website Makes You Look Expensive and Vague (And How to Fix It)
8 min
Consultants have a perception problem: expensive and vague. Your website is either reinforcing it or fixing it, with no middle ground.
Turning Speaking Gigs and Media Mentions Into Website Trust Signals
8 min
A speaking credential or press mention that sits in a footer logo strip is doing almost nothing. Here's where it actually belongs.
Designing for Executives: Why Mobile Experience Matters on Consultant Websites
8 min
Your highest-value prospects are checking you out on a phone, between meetings. Here's what that means for your site.
Building Referral Trust Online: Testimonials for Consultants
8 min
Referral-driven consultants often skip testimonials, assuming word of mouth is enough. Here's why that's a missed opportunity.
How to Prove Expertise on Your Website When You Can't Share Case Studies
9 min
NDAs make traditional case studies impossible for most consultants. Here's how to build proof of expertise into your website anyway.
You're Big on LinkedIn. Why Do You Still Need a Website?
8 min
LinkedIn is doing a lot of the work, but it's not doing all of it. Here's what a real website adds that a profile page never can.
Personal Brand or Firm Brand? The Website Decision Every Solo Consultant Faces
9 min
Independent consultants often build their website around whichever brand felt easier at the time. Here's how to choose deliberately instead.
Thought Leadership as an SEO Strategy for Consultants
9 min
Blogging is unglamorous, but it's still the most reliable SEO lever consultants have. Here's how to do it in a way that actually compounds.
How to Fix the "I Help X Do Y" Problem on Your Consultant Website
8 min
Most consulting websites read the same because most consultants write the same headline. Here's how to fix the "I help X do Y" problem for good.
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