What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How much should an accounting firm website cost in 2026
8 min
Accounting firm website costs range wildly, from free templates to five-figure custom builds. Here's what actually determines where you should land.
The FAQ every accountant's website is missing (and what AI tools actually quote)
7 min
Most accountant website FAQs are filler. Here are the questions real clients ask and AI tools actually quote, plus how to write answers that get picked up.
7 Ways to Get Your Business Recommended by AI
8 min
ChatGPT just recommended your competitor, and it probably wasn't because they're better. Their website was just easier for AI to read. Here are 7 fixes that change that.
10 Minimalist Luxury Websites for Design Inspiration
11 min
From The Row to Aman Resorts, these 10 minimalist luxury websites prove that restraint — not decoration — is what makes a brand feel expensive.
Your Website Might Be Pushing Visitors Away
11 min
A website can look attractive and still be quietly driving visitors to your competitors — here's how to spot the functional issues hiding behind good design.
The Hardest Lesson We Learned in Web Design
12 min
Skipping clear expectations with clients almost sank our early web design projects — here's the process we built after learning that lesson the hard way.
Website Features That Are Killing Your Sales
11 min
Flashy features like auto-play video and stacked pop-ups feel modern, but they're often the exact thing driving your visitors away before they convert.
The Trick That Made Our Websites Convert Better
12 min
One of the simplest conversion fixes is also the most overlooked: make your call-to-action actually look and read like a button, not a suggestion.
The Website Feature We Used to Love (But Don't)
11 min
Animations once felt like the mark of a modern website — until we noticed they were slowing sites down and pulling attention away from what actually converts.
The One Page Every Website Needs to Convert
10 min
Homepages and service pages get all the attention — but the page most businesses are missing entirely is the one that actually builds trust: a case studies page.
The One Website Investment Every Business Needs
9 min
With a limited budget, skip the flashy extras — the highest-return investment for any website is clear UX and high-quality visuals.
A Quick Fix That Instantly Improves Your Website
11 min
You don't need a redesign to see real improvement — these four small, fast fixes can noticeably boost how your website performs today.
The Detail That Makes a Website Look High-End
12 min
Flashy effects don't make a website feel premium — consistent color, clean typography, and generous whitespace do. Here's why that small discipline matters so much.
The Biggest Misconception About Web Design
11 min
A gorgeous website that loads slowly and confuses visitors will always lose to a plainer one that performs — here's why looks are the wrong priority.
How to Add a Video Background in Squarespace
7 min
A video background can make your Squarespace site feel dynamic and premium — if it's set up right. Here's the step-by-step process and the pitfalls to avoid.
How to Create a Squarespace Duplicate Website
8 min
Squarespace has no one-click "duplicate site" button, but there are safe, reliable ways to clone your site for testing, backups, or new projects.
Is Squarespace Better Than WordPress?
9 min
Squarespace and WordPress solve very different problems — here's an honest, side-by-side breakdown to help you pick the platform that actually fits your goals.
WordPress to Squarespace Migration Guide
8 min
Moving off WordPress doesn't have to risk your rankings or your content — follow this step-by-step migration plan to switch platforms cleanly.
How to Add HTML to Squarespace (3 Methods)
8 min
Need more control than Squarespace's blocks allow? Here are the three safe ways to add custom HTML to your site, and the mistakes that break pages.
How to Download Images From Squarespace
8 min
Squarespace has no built-in "download all" button for your images — here's the safe workaround to recover full-quality files whenever you need them.
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