What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
7 Ways to Get Your Business Recommended by AI
8 min
ChatGPT just recommended your competitor, and it probably wasn't because they're better. Their website was just easier for AI to read. Here are 7 fixes that change that.
10 SEO Squarespace Tips to Boost Visibility
12 min
A beautiful Squarespace site won't rank on its own — these 10 practical SEO tips help turn your design into organic traffic.
Why Photos on Your Business Website Matter
8 min
Photos on your business website aren't decoration — they're often what decides whether a visitor keeps reading or leaves. Here are six real reasons they matter.
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