What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Why Squarespace Works Well for Dental Practices
7 min
Squarespace has a reputation as the budget option. For most dental practices, it's actually the platform that makes the most sense, and here's why.
How Dental Practices Can Get Recommended by AI
7 min
Patients are asking ChatGPT and Google's AI Overviews which dentist to choose before they ever open your website. Here's how to be the name AI gives them.
DIY vs. Hiring a Designer: What It Actually Costs a Dental Practice
7 min
A DIY dental website looks free on paper. Once you count the hours and the patients a weak site fails to convert, the math changes completely.
The FAQ Every Dentist's Website Is Missing (and What AI Tools Actually Quote)
7 min
AI tools quote FAQ sections word for word when answering patient questions. Most dental practices are answering the wrong questions entirely.
What Happens After Launch: Keeping a Dental Website Working for You
7 min
Most dental websites get all the attention before launch and none after. Here's what actually needs ongoing care to keep bringing in new patients.
The Schema Every Dental Practice Website Needs and Nobody Adds
7 min
Schema markup tells Google and AI tools exactly what your practice is, down to your hours and your reviews. Most dental sites still don't have it.
How Much Should a Dental Practice Website Cost in 2026
7 min
Dental website quotes range from $500 templates to $25,000 custom builds. Here's what actually drives that gap and which end makes sense for you.
Custom Website vs. Template for a Dental Practice: Which to Choose
7 min
"Custom" and "template" get thrown around loosely by web designers. Here's what each term really means for a dental practice, and how to choose.
Why dental practice website design fails to attract new patients
7 min
A dental website can look professional and still fail commercially. Here are the six specific reasons that happens, and how to fix each one.
Dental implants website design that ranks and converts
8 min
A single additional implant patient a month can represent a return worth many times the cost of building the page properly.
How to build a dental lead generation website that stands out locally
8 min
Patients comparing local practices pick whoever gives them the clearest reason to book, not the prettiest website. Here's how to become that practice.
Building a dental anxiety website that actually works
8 min
Done properly, an anxiety-focused website turns one of your largest patient groups from a lost opportunity into a loyal patient base.
Cosmetic dentist website copy that puts nervous patients at ease
8 min
The copy is what closes the booking, and most cosmetic dental copy is written for the wrong patient entirely.
What the best dental clinic websites do to win cosmetic patients
8 min
Most clinic websites lead with the practice. The best lead with the patient, and that single difference compounds into more booked consultations.
The trust signals every dentist website needs to convert anxious visitors
9 min
The practices that lead with the right trust signals capture almost all the enquiries. Here's what those signals are and where they need to appear.
Why your dental practice isn't showing up on Google Maps
9 min
If your practice isn't showing up in the Google Maps local pack, you're losing patients daily to competitors whose clinical work is no better than yours.
How local SEO for dentists puts your practice at the top of Google
9 min
When someone searches for a dentist nearby, the practices in Google's local pack capture almost all of the enquiries. Here's how to become one of them.
Invisalign website design that ranks and books consultations
9 min
Invisalign is one of the most searched, most valuable dental treatments. Here's how to build a page that wins the local searches and converts the researchers.
How to get more patients for a dental practice without paid advertising
9 min
Paid advertising stops producing patients the moment the budget pauses. Here's how to build a source of new patients that keeps compounding instead.
Why online booking is the biggest conversion upgrade your dental website can make
9 min
A phone-only booking system loses a third or more of new patients before the practice ever opens. Here's how to fix it properly.
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