What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Squarespace vs. WordPress for law firm websites
7 min
Squarespace and WordPress can both build a strong law firm website, just for different firms and different reasons. Here's how to actually choose.
The schema every law firm website needs and nobody adds
7 min
Schema markup is the one SEO fix almost every law firm website skips. Here's exactly which types matter and what each one actually does.
How much should a law firm website cost in 2026
8 min
Law firm website pricing varies wildly, from $3,000 templates to $50,000 custom builds. Here's what actually determines where your firm should land.
The FAQ every law firm's website is missing (and what AI tools actually quote)
7 min
Most law firm FAQ pages answer questions nobody's asking. Here's what to put there instead, and why AI tools are quoting the firms that do it right.
How long does a law firm website take to build
7 min
A properly built law firm website takes six to twelve weeks, not two. Here's what actually happens in each phase, and where delays usually come from.
What to look for when hiring a web designer for your law firm
8 min
Most web designers have never actually built a law firm website. Here's exactly what to ask before you hire one, so you don't end up with a generic site.
Custom website vs. template for a law firm: which to choose
7 min
Templates are faster and cheaper. Custom sites convert better and stand apart. Here's the honest way to decide which one your firm actually needs.
How law firms can get recommended by AI (ChatGPT, Gemini, AI Overviews)
8 min
AI tools are starting to recommend law firms by name before a user ever opens Google. Here's what makes your site the one they pick.
How YGT Management grew qualified landlord inquiries with a website rebuild
7 min
YGT Management's old website buried its biggest differentiator as one bullet among nine. Here's how the rebuild made compliance the headline instead.
Why Squarespace works well for property management companies
7 min
Squarespace gets dismissed as "not powerful enough" for business sites. For most property management companies, that's backward. Here's why.
The schema every property management website needs and nobody adds
8 min
Schema markup is invisible to visitors but it's what tells search engines and AI tools what your site actually says. Most property management sites have none.
How much should a property management website cost in 2026
8 min
Property management website pricing ranges from a few hundred dollars to tens of thousands. Here's what actually drives that gap and what you should pay.
Local SEO for property managers: how to rank on page one
9 min
Ranking on page one for local property management searches comes down to a specific, repeatable set of actions. Here's exactly what to do.
The FAQ every property management website is missing
8 min
AI tools quote specific, direct answers. Most property management FAQ pages are too vague to ever get picked up. Here's what to put there instead.
Custom website vs. template for a property management business: which to choose
8 min
The custom-versus-template debate usually skips the one question that actually matters: what does your specific operation need the site to do.
What to prepare before starting your property management website project
7 min
The property management companies with the smoothest website projects all show up with the same handful of things ready. Here's what to prepare.
How property management companies can get recommended by AI
8 min
AI tools are already answering "who should I use to manage my rental?" Here's what makes your company the one they name.
Why Squarespace works well for solo consultants
7 min
Squarespace isn't the flashiest website platform, but for most solo consultants it's the right one. Here's the specific reasoning, not just a recommendation.
What to prepare before starting your consultant website project
7 min
Most delays in a website project come from missing materials, not design problems. Here's exactly what to gather before your project starts.
The FAQ every consultant's website is missing (and what AI tools actually quote)
7 min
Most consultant FAQ sections are either missing or too vague to help anyone. We break down the exact questions and answers that convert visitors and get quoted by AI.
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