EduVentura
An education consultancy in an industry where the competition all looks the same. The brief was a design eye to lift the aesthetics, SEO foundations, and booking that works for several distinct kinds of student.
The problem
Education consultancy websites are almost uniformly generic — the same stock photography of students on lawns, the same reassuring adjectives, no way for a parent or a student to tell one consultant from another. Standing out required nothing more exotic than looking deliberate.
The functional problem was booking. Different student types need different consultations, and a single generic booking form either overwhelms someone at the start of their journey or under-serves someone who knows exactly what they need.
Helping students reach their potential.
The same stock photography as everyone
No way to tell one consultant from another
One booking form for every student type
The approach
Design against the category. A modern, considered treatment that reads as an individual expert rather than an institution, so a visitor immediately senses a person behind the service rather than a process.
Then split booking by student type, so each visitor books the consultation that actually applies to them. SEO foundations were built in from the start rather than retrofitted, since a site published without them starts invisible.
A person behind the service, not a process.
Designed against the category
Booking split by student type
SEO foundations built in from the start
What we built
Six decisions that shaped the build, each made for a reason rather than an aesthetic.
A modern, considered treatment in a field of interchangeable sites — standing out here required looking deliberate more than looking loud.
Different students need different consultations, so each books the one that applies to them rather than filtering through a generic form.
The site reads as a person with judgement rather than a process with a logo, which is what parents are actually choosing between.
Metadata, structure and schema in place before publication, because a site that launches without them starts invisible.
Scoped and delivered against a live publication deadline without letting speed show in the finished result.
Services, availability and content updated in-house as the offering develops.
What changed afterwards
“After several weeks of struggling to get my website launch-ready on my own, I finally realized that I needed help. Sheer good luck led me to Mikkel. My strengths do not lie in anything related to tech and all of the nuances of web design, including SEO, are complete mysteries to me. They are areas, however, in which Mikkel is fluent. He offered clarity and a path forward at a time of uncertainty, and he turned my website into something that truly represents my vision. Everyone comments on its layout, ascetics and accessibility. Mikkel’s competence is off the charts – he was an exacting perfectionist to get my site where it needed to be. His communication skills and delivery reflect the consummate professional he is. And he is an absolute pleasure to work with as well. He delivers what he says he will and consistently went beyond. I’m so happy (and lucky) that I found Mikkel. He is my forever go-to and I’m recommending him to friends and colleagues. You will value Mikkel’s insights and talents. If you need a reliable, trustworthy, insanely competent specialist, you’ve found the right person in Mikkel.”
Charli T.EduVentura
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