What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How Long Does a Photography Website Take to Build
7 min
A template site can go live in a weekend. A custom build with real strategy takes longer. Here's a realistic, stage-by-stage timeline for both.
DIY vs. Hiring a Designer: What It Actually Costs a Photographer
8 min
DIY feels free because no money leaves your account. But hours, missed bookings, and redo work all have a price. Here's the real comparison.
Custom Website vs. Template for a Photography Business: Which to Choose
8 min
A template gets you online fast. A custom site gets you noticed. Here's how to decide which one your photography business actually needs right now.
How Photographers Can Get Recommended by AI
8 min
People are asking ChatGPT and Google's AI to recommend a photographer, not just search for one. Here's what makes an AI tool name your studio instead of a competitor's.
Why Squarespace works well for healthcare practices
7 min
Squarespace gets dismissed as "just a template builder," but for most medical practices, it's the right platform for reasons that have nothing to do with price.
The schema every medical practice website needs and nobody adds
7 min
Schema markup is the one technical fix almost every medical practice website skips, and it's quietly deciding who search engines and AI tools trust enough to recommend.
How long does a medical practice website take to build
7 min
Most medical practice websites take six to twelve weeks to build properly, and almost every delay beyond that comes from the same handful of causes.
How much should a medical practice website cost in 2026
8 min
Medical practice website quotes range from $500 to $50,000, and most practice owners have no idea why. Here's what actually drives the price.
How healthcare practices can get recommended by AI
7 min
Patients are asking AI tools for doctor recommendations before they ever open Google. Here's what makes a medical practice website one the AI actually trusts enough to name.
The FAQ every medical practice website is missing
7 min
Most medical practice FAQ pages answer questions nobody's asking. Here's what AI tools actually quote when patients ask about insurance, referrals, and same-day visits.
DIY vs. hiring a designer: what it actually costs a medical practice
8 min
DIY website builds look free until you count the hours and the patients lost along the way. Here's the real cost comparison for a medical practice.
Custom website vs. template for a medical practice: which to choose
8 min
Custom or template isn't really about budget. It's about what your practice actually needs the website to do, and most practices answer that question wrong.
Why Squarespace works well for fintech startups
7 min
Fintech founders assume Squarespace is too basic for a regulated product. After building fintech sites on it for years, we disagree, with conditions.
The schema every fintech website needs and nobody adds
7 min
Schema markup is invisible to visitors but it's one of the clearest signals you can give search engines and AI tools about what your fintech product actually is.
How long does a fintech marketing site take to build
7 min
Most fintech founders guess their site will take two to three weeks. The real number is almost always longer, and here's exactly why.
The FAQ every fintech website is missing (and what AI tools actually quote)
7 min
Most fintech FAQs answer the easy questions and skip the ones people actually have. Here's what's missing, and why AI tools reward the startups that fill the gap.
How much should a fintech startup's marketing site cost in 2026
8 min
Fintech founders get wildly different quotes for the same kind of site. Here's what actually drives the cost, and realistic ranges by scope for 2026.
DIY vs. hiring a designer: what it actually costs a fintech startup
7 min
DIY website builders look like a free option, but for a fintech startup the real cost shows up later, in founder hours and lost conversions.
Custom website vs. template for a fintech startup: which to choose
7 min
Template versus custom isn't really about budget. It's about how much your site's design needs to do the work of proving you're trustworthy.
How fintech startups can get recommended by AI
7 min
AI chatbots are already answering questions like "what's a good app for splitting bills with friends" with specific product names. Here's what gets a fintech startup on that list.
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