What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
What Actually Makes Web Design for Photographers Different
10 min
A photography website has different priorities than almost any other kind of business site. Here's a full picture of what genuinely good web design for photographers requires.
How to Compress Photos for the Web Without Ruining Them
9 min
Every photographer eventually faces the same tradeoff: image quality versus site speed. Here's a practical workflow that gets you both.
Your Website Is a Portfolio Piece. Does It Look Like One?
8 min
Clients judge your taste by your website before they judge it by your photos. Here's why your own site is a portfolio piece, and how to make sure it reads like one.
Should Your Photography Website Show Everything You Shoot, or Just One Thing?
9 min
Showing everything you shoot feels safer, but it often converts worse. Here's how to decide whether your site should niche down or stay broad.
6 Smart Ways to Use Video on a Photography Website (Without Slowing It Down)
9 min
Video adds a dimension photos alone can't, but done carelessly it's the fastest way to slow down an otherwise great photography site. Here's how to get it right.
Why Ready-to-Book Clients Still Don't Fill Out Your Contact Form
9 min
A ready-to-book visitor abandoning your contact form is one of the most preventable losses on a photography website. Here's where the friction usually hides.
The Complete Guide to Ranking Locally as a Photographer
8 min
Showing up when someone searches "photographer near me" takes more than a nice website. Here's a full guide to building real local search visibility.
How to Collect and Display Testimonials That Actually Book Clients
8 min
Most photography testimonials are too generic to do any real work. Here's how to collect ones that actually build trust and where to put them.
Pixieset vs ShootProof vs Building Client Galleries Into Your Own Site
9 min
Third-party proofing tools are convenient, but they can quietly undercut the branded experience you built your website to deliver. Here's how to weigh the tradeoffs.
Is Your Photography Website Actually Good on Mobile, or Just Not Broken?
9 min
"Not broken on mobile" and "actually good on mobile" are two very different standards. Here's how to tell which one your site meets.
8 Ways to Stand Out When Every Photographer's Website Looks the Same
9 min
Great photos are table stakes now. Here are eight concrete ways to make your photography website stand out beyond just having nice images.
Should Photographers List Prices on Their Website?
9 min
Vague or missing pricing is one of the biggest reasons photography enquiries stall. Here's how to build a pricing page that qualifies leads instead of scaring them off.
How to Turn Website Visitors Into Booked Photography Clients
9 min
Getting visitors to your photography site is only half the job. This guide walks through every layer that turns a browser into a booked client.
Why Your Photography Portfolio Website Is Losing Clients Before It Even Loads
9 min
If your galleries take more than a couple seconds to load, prospective clients are leaving before they see a single image. Here's how to find and fix the bottleneck.
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