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Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How Private Hospitals Can Get Recommended by AI
7 min
Patients are asking AI tools to recommend a hospital before they ever open Google. Here is what makes an AI model name yours.
What to Look for When Hiring a Web Designer for Your Hospital
7 min
A bad hiring decision on your hospital's website is expensive to undo. Here is what to verify before you sign a contract with any web designer.
The FAQ Every Private Hospital Website Is Missing (and What AI Tools Actually Quote)
7 min
AI tools lift answers from FAQ pages more than any other content type on a hospital site, yet most hospital FAQs are written for the wrong reader entirely.
Custom Website vs. Template for a Private Hospital: Which to Choose
7 min
Most private hospitals assume custom development is automatically the better choice. The right answer depends on specific, answerable questions.
Why Squarespace works well for financial advisors (compliance-friendly by design)
7 min
Squarespace gets dismissed as a hobbyist platform, but its structure actually suits a regulated financial practice better than most alternatives.
The schema every financial advisor website needs and nobody adds
7 min
Schema markup tells search engines and AI tools exactly who you are and what you do. Almost no financial advisor website has it set up correctly.
What to look for when hiring a web designer for a regulated financial practice
8 min
Most web designers have never built a site for a regulated industry. Here's exactly what to ask before you hire one for your advisory practice.
How long does a financial advisor website take to build
7 min
Most advisors underestimate build time because they forget compliance review is part of the timeline, not an extra step tacked on at the end.
How much should a financial advisor's website cost in 2026
8 min
A financial advisor website runs anywhere from under a thousand to well over twenty thousand dollars. Here's what actually separates those numbers.
The FAQ every financial advisor's website is missing (and what AI tools actually quote)
7 min
AI tools quote FAQ content more than almost any other page type. Here's what to put on yours, and the generic questions to drop immediately.
Custom website vs. template for a financial advisory practice: which to choose
7 min
A template is faster and cheaper upfront. A custom site holds up longer and sets you apart. Here's how to decide which one your practice needs.
How financial advisors can get recommended by AI
8 min
AI tools like ChatGPT and Gemini are already answering "find me a financial advisor" questions. Here's what determines whether your firm gets mentioned.
Why Squarespace works well for fertility clinics
7 min
Squarespace isn't the right platform for every business, but for most fertility clinics, it's a genuinely smart choice. Here's why, and where it falls short.
The schema every fertility clinic website needs and nobody adds
8 min
Schema markup is the one technical fix almost no fertility clinic website has in place. Here's exactly which types matter and how to add them without touching code.
What to prepare before starting your fertility clinic website project
7 min
The clinics that get the smoothest website projects aren't the ones with the biggest budgets. They're the ones who show up prepared. Here's what that actually means.
How much should a fertility clinic website cost in 2026
8 min
Fertility clinic website quotes range from a few hundred dollars to tens of thousands. Here's what actually drives that range, so you can budget accurately.
The FAQ every fertility clinic website is missing (and what AI tools actually quote)
8 min
Your FAQ page is probably answering questions nobody asks. Here's what fertility patients and AI tools are actually searching for, and how to write answers that get quoted.
DIY vs. hiring a designer: what it actually costs a fertility clinic
8 min
DIY looks free until you count your own hours. Here's an honest breakdown of what building your own fertility clinic website actually costs versus hiring help.
Custom website vs. template for a fertility clinic: which to choose
8 min
A custom website and a well-built template can both serve a fertility clinic well. Here's how to decide which one actually fits your practice.
How fertility clinics can get recommended by AI
8 min
AI tools like ChatGPT and Google AI Overviews are already answering fertility questions for your patients. Here's what your website needs so your clinic gets named in those answers.
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