What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Why Squarespace works well for event planners
7 min
Not every website platform fits an event planning business. Here's why Squarespace tends to be the right call, and where its limits actually show up.
Local SEO for event planners: how to rank for "[city] wedding planner" searches
8 min
Ranking for "[your city] wedding planner" isn't complicated, but it does take specific, consistent work. Here's exactly what that work looks like.
How long does an event planning business website take to build
7 min
A custom event planner website usually takes four to eight weeks, but the real timeline depends on a few specific factors worth knowing before you start.
The schema every event planner website needs and nobody adds
7 min
Schema markup is the one technical fix almost no event planner website has, and it directly affects whether search engines and AI tools understand your business correctly.
How much should an event planner's website cost in 2026
8 min
Event planner website prices range from under $500 to well over $10,000. Here's what actually separates those numbers and what you should expect to pay.
The FAQ every event planner's website is missing
7 min
Your FAQ page probably answers the easy questions and skips the specific ones AI tools actually need to recommend you. Here's the difference and how to fix it.
Custom website vs. template for an event planning business: which to choose
8 min
Templates and custom builds solve different problems for an event planning business. Here's how to tell which one is actually right for where you are now.
How event planners can get recommended by AI
7 min
AI tools are answering "who's the best wedding planner in my city" before people ever open Google. Here's what gets a planner mentioned in those answers, and what keeps them invisible.
Why Squarespace Works Well for Dental Practices
7 min
Squarespace has a reputation as the budget option. For most dental practices, it's actually the platform that makes the most sense, and here's why.
How Dental Practices Can Get Recommended by AI
7 min
Patients are asking ChatGPT and Google's AI Overviews which dentist to choose before they ever open your website. Here's how to be the name AI gives them.
DIY vs. Hiring a Designer: What It Actually Costs a Dental Practice
7 min
A DIY dental website looks free on paper. Once you count the hours and the patients a weak site fails to convert, the math changes completely.
The FAQ Every Dentist's Website Is Missing (and What AI Tools Actually Quote)
7 min
AI tools quote FAQ sections word for word when answering patient questions. Most dental practices are answering the wrong questions entirely.
What Happens After Launch: Keeping a Dental Website Working for You
7 min
Most dental websites get all the attention before launch and none after. Here's what actually needs ongoing care to keep bringing in new patients.
The Schema Every Dental Practice Website Needs and Nobody Adds
7 min
Schema markup tells Google and AI tools exactly what your practice is, down to your hours and your reviews. Most dental sites still don't have it.
How Much Should a Dental Practice Website Cost in 2026
7 min
Dental website quotes range from $500 templates to $25,000 custom builds. Here's what actually drives that gap and which end makes sense for you.
Custom Website vs. Template for a Dental Practice: Which to Choose
7 min
"Custom" and "template" get thrown around loosely by web designers. Here's what each term really means for a dental practice, and how to choose.
Why Squarespace works well for cosmetic clinics
7 min
Squarespace gets dismissed as too basic for a medical business. For most cosmetic clinics, it's actually the smarter platform choice.
The schema every cosmetic clinic website needs and nobody adds
7 min
Schema markup is invisible to visitors but it's what tells Google and AI tools exactly what your clinic offers. Most cosmetic clinic sites don't have it.
What to prepare before starting your cosmetic clinic website project
7 min
Most website project delays come from missing content, not the design itself. Here's what to have ready before your project kicks off.
The FAQ every cosmetic clinic website is missing
7 min
A weak FAQ page gets ignored by patients and AI tools alike. Here's what a cosmetic clinic FAQ needs to say to actually get quoted.
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