What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
DIY vs. hiring a designer: what it actually costs a cosmetic clinic
7 min
DIY looks free until you count your own hours. Here's what a cosmetic clinic actually gives up by building its own website.
Custom website vs. template for a cosmetic clinic: which to choose
7 min
Templates aren't automatically cheap and bad, and custom isn't automatically better. Here's the actual decision framework for a cosmetic clinic.
How much should a cosmetic clinic website cost in 2026
8 min
Cosmetic clinic websites range from a few thousand dollars to well over twenty thousand. Here's what actually drives that difference.
How cosmetic clinics can get recommended by AI
7 min
People now ask ChatGPT and Gemini which med spa to book instead of scrolling Google. Here's what makes a clinic show up in the answer.
Why Squarespace works well for contractors
7 min
WordPress gets recommended by default, but most contractors never touch the power it offers. Here's why Squarespace is usually the smarter fit.
DIY vs. hiring a designer: what it actually costs a contractor
7 min
A DIY website looks free on the surface. Here's what it actually costs a busy contractor once you count the hours, the missed leads, and the redo work.
Custom website vs. template for a contracting business: which to choose
7 min
A template website looks fine the day it launches. Here's what quietly breaks down over the following six months, and when a template is actually the smarter choice.
How long does a contractor website take to build
7 min
A professional contractor website build typically runs 3 to 8 weeks. Here's exactly what happens week by week, and what stretches that timeline.
The schema markup every contractor website needs and nobody adds
7 min
Schema markup is the one technical fix most contractor websites skip, and it is quietly deciding who search engines and AI tools trust enough to recommend.
The FAQ every contractor's website is missing, and what AI tools actually quote
7 min
AI tools pull answers straight from FAQ sections. Most contractor FAQ pages answer the wrong questions, in the wrong format, to be useful to anyone.
How much should a contractor's website cost in 2026
8 min
Contractor website pricing spans a huge range, from a $500 template to a $25,000 custom build. Here's what actually separates those numbers.
How contractors get recommended by AI
7 min
Homeowners are asking ChatGPT and Google's AI Overviews to recommend a contractor before they ever open a search bar. This is what gets a business named in that answer.
Squarespace vs. Webflow for creative agency websites
7 min
The Squarespace versus Webflow debate gets treated like a religious argument, when the real answer depends entirely on what your agency actually needs the site to do.
The schema every creative agency website needs and nobody adds
7 min
Schema markup is the invisible code that tells Google and AI tools exactly what your agency does, and almost no agency website has the right types installed.
What to prepare before starting your creative agency website project
7 min
Most website project delays have nothing to do with the designer. They come from the agency not having its own content and decisions ready before the clock starts.
How creative agencies can get recommended by AI
7 min
AI tools are quietly becoming a referral channel for creative agencies, but only for the ones whose websites are built to be read and quoted by a model, not just a browser.
What to look for when hiring a web designer for your creative agency
7 min
A nice portfolio tells you a designer can make things look good. It tells you almost nothing about whether they understand how a creative agency's website needs to work.
The FAQ every creative agency website is missing
7 min
The average creative agency FAQ section answers the wrong questions in the wrong tone, which means neither prospects nor AI tools ever quote it.
How much should a creative agency website cost in 2026
7 min
Creative agency website costs vary wildly, but the reasons behind that range are specific and worth understanding before you ask for a quote.
Agency vs. freelancer vs. solo studio: who should build a creative agency's website
7 min
A creative agency deciding who should build its own website is choosing between three very different tradeoffs, not just three price points.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
Get my free teardown →
