What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
The About Page: Your Most Important Conversion Tool as a Solo Consultant
8 min
For a one-person consultancy, the about page isn't a formality. It's often the page that actually decides whether someone books a call.
Discovery Call Booking vs. Contact Form: Which Converts Better for Consultants?
8 min
The path from website visitor to booked call is where most consultant websites quietly lose leads. Here's how to fix it.
Showcasing Your Framework: How to Present Methodology on Your Website
8 min
A proprietary framework is one of the strongest differentiators a consultant has, if the website actually shows it clearly.
Why Your Website Makes You Look Expensive and Vague (And How to Fix It)
8 min
Consultants have a perception problem: expensive and vague. Your website is either reinforcing it or fixing it, with no middle ground.
Turning Speaking Gigs and Media Mentions Into Website Trust Signals
8 min
A speaking credential or press mention that sits in a footer logo strip is doing almost nothing. Here's where it actually belongs.
Designing for Executives: Why Mobile Experience Matters on Consultant Websites
8 min
Your highest-value prospects are checking you out on a phone, between meetings. Here's what that means for your site.
Building Referral Trust Online: Testimonials for Consultants
8 min
Referral-driven consultants often skip testimonials, assuming word of mouth is enough. Here's why that's a missed opportunity.
How to Prove Expertise on Your Website When You Can't Share Case Studies
9 min
NDAs make traditional case studies impossible for most consultants. Here's how to build proof of expertise into your website anyway.
You're Big on LinkedIn. Why Do You Still Need a Website?
8 min
LinkedIn is doing a lot of the work, but it's not doing all of it. Here's what a real website adds that a profile page never can.
Personal Brand or Firm Brand? The Website Decision Every Solo Consultant Faces
9 min
Independent consultants often build their website around whichever brand felt easier at the time. Here's how to choose deliberately instead.
Thought Leadership as an SEO Strategy for Consultants
9 min
Blogging is unglamorous, but it's still the most reliable SEO lever consultants have. Here's how to do it in a way that actually compounds.
How to Fix the "I Help X Do Y" Problem on Your Consultant Website
8 min
Most consulting websites read the same because most consultants write the same headline. Here's how to fix the "I help X do Y" problem for good.
What Does a Website Actually Need to Do for an Interior Design Business?
9 min
Strip away the trends and the templates, and web design for interior designers comes down to a handful of things that actually matter.
What's Killing Your Interior Design Website's Lead Capture Before Visitors Even Reach the Form?
9 min
Some visitors already want to hire you and still don't finish the form. Here's the friction that's stopping them.
Does Your Own Website Actually Look Like It Was Designed by You?
7 min
Your website is itself a room you designed. If it doesn't reflect your taste level, why would a visitor trust you with their home?
How Should Interior Designers Use Video and Reels on Their Website?
8 min
You've got the Reels. Here's how to actually integrate that video content into your website without slowing it down or diluting the portfolio.
Should Your Interior Design Website Sell Products Directly?
9 min
Shop the look features look great on Instagram. Whether they belong on your services website is a separate question.
Is a Blog Worth It for an Interior Design Website?
8 min
Most interior design blogs get abandoned after three posts. Here's how to decide if it's even worth starting one.
How Do You Set Up an Interior Design Website to Rank in Local Searches?
9 min
Ranking for "interior designer near me" comes down to a handful of structural decisions most designers never make on purpose.
Should Interior Designers Show Pricing on Their Website?
9 min
Show the numbers or don't. Both approaches work, but only if you commit to one instead of leaving the question unanswered.
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