What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
10 Minimalist Luxury Websites for Design Inspiration
11 min
From The Row to Aman Resorts, these 10 minimalist luxury websites prove that restraint — not decoration — is what makes a brand feel expensive.
The Website Feature We Used to Love (But Don't)
11 min
Animations once felt like the mark of a modern website — until we noticed they were slowing sites down and pulling attention away from what actually converts.
The Detail That Makes a Website Look High-End
12 min
Flashy effects don't make a website feel premium — consistent color, clean typography, and generous whitespace do. Here's why that small discipline matters so much.
The Biggest Misconception About Web Design
11 min
A gorgeous website that loads slowly and confuses visitors will always lose to a plainer one that performs — here's why looks are the wrong priority.
How to Become a Web Designer: Beginner Guide
9 min
Thinking about a career in web design? Here's the realistic, step-by-step path from design fundamentals to a portfolio that actually gets you hired.
Mobile-First Website Design: Beginner's Guide
9 min
Mobile-first website design just means building for a phone screen first, then working up to bigger screens. It sounds like a small technical detail — it isn't.
7 Things to Prepare Before a Website Project
9 min
Most website project delays trace back to one thing: nobody prepared what the designer actually needed before the project began. Here are seven things to sort out first.
Custom Website vs Template: Which to Pick?
8 min
A template and a custom website can both technically get you online — the honest difference shows up later, once you're trying to stand out and convert, not just be found.
7 Signs Your Website Looks Outdated in 2026
10 min
An outdated website doesn't announce itself with an error message — it just quietly loses visitors to a more current-looking competitor. Here are seven signs to check for.
Make Your Website Look Premium on a Budget
8 min
You don't need a bigger budget to make your website look premium — you need discipline around white space, fonts, color, and photography. Here are seven free habits that do the heavy lifting.
Wellness Brand Squarespace Redesign Case Study
9 min
A boutique wellness studio's Squarespace site was functional but forgettable. Here's how a premium redesign doubled high-ticket inquiries.
Why Luxury Brands Choose Squarespace Over WordPress
10 min
Luxury brands are quietly abandoning WordPress for Squarespace, trading plugin chaos for editorial control. Here's why the platform has become the creative director's choice.
Luxury Narrative Web Design for Interior Studios
9 min
Interior design clients don't buy services, they buy story and taste. Here's how narrative-led web design turns a portfolio into a living, sensory experience.
The Power of Visual Hierarchy in Web Design
13 min
Visual hierarchy is one of the most powerful, misunderstood tools in premium web design. Get it wrong and even a beautiful site feels amateur and forgettable.
How We Approach Narrative Design in Web Projects
11 min
Most websites are collections of sections, not experiences. Here's how we use sequence, restraint, and pacing to turn a site into a story premium clients want to finish.
Best High-End Portfolio Layouts for Creatives
8 min
A portfolio is a curated reflection of taste, not just a collection of work. Here are the layout patterns that make creative work read as premium.
Top 10 Modern Websites With Premium Homepage Design
9 min
From Pixelflakes to Oatly, these ten homepages show what premium modern web design actually looks like — and the principles behind why they work.
The Visual Language of Premium Real Estate Sites
13 min
Luxury buyers evaluate a property site the way they evaluate a gallery or a boutique hotel. Here's the visual language that makes them feel it's worth an inquiry.
How to Choose a Web Designer for Luxury Brands
8 min
Choosing a web designer for a luxury brand is a strategic investment, not a routine hire. Here's how to evaluate portfolios, process, and fit before you commit.
Website Hero Section Design for Premium Brands
13 min
The hero section is a positioning device, not decoration — here's how premium brands build a first frame that earns trust in the first seven seconds.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
Get my free teardown →



