What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
10 SEO Squarespace Tips to Boost Visibility
12 min
A beautiful Squarespace site won't rank on its own — these 10 practical SEO tips help turn your design into organic traffic.
Why Photos on Your Business Website Matter
8 min
Photos on your business website aren't decoration — they're often what decides whether a visitor keeps reading or leaves. Here are six real reasons they matter.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
Get my free teardown →
