What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How to attract premium clients as a chartered accountant
8 min
High-value clients aren't evaluating your competence, they're evaluating your calibre. Here's how to build a website that communicates it properly.
6 trust signals every accounting website needs to convert visitors
7 min
A clean design and a service list aren't trust signals. Here are the six specific things that actually convince a cautious business owner to reach out.
How to write small business accountant website copy that actually converts
8 min
Most accounting website copy is accurate and completely forgettable. Here's how to write copy that actually speaks to the stressed owner reading it.
How to write accounting firm service pages that convert
8 min
Service pages are where SEO for accounting firms actually gets won or lost. Here's what makes one thin and forgettable versus one that ranks and converts.
6 local SEO tactics that actually rank accountants
7 min
Local SEO for accountants isn't a single trick, it's six specific, controllable fixes. Here's what each one does and why most firms are missing them.
How to get more clients as an accountant, without ads
8 min
Paid advertising only produces enquiries while you're paying for it. Here's how to build a client pipeline for your accounting firm that keeps growing on its own.
How to attract contractor clients as an accountant
7 min
Contractors change accountants more often than most clients. A website built to capture them properly generates enquiries on its own, no extra hours needed.
Niche vs generalist accounting firm: which actually wins more clients?
6 min
Specialising means fewer total enquiries. It also tends to mean better ones. Here's a straight comparison of what you gain and give up either way.
How to niche your accounting firm website
7 min
Most accounting firms sound identical online, which is why prospects compare on price. Here's how to niche your website so the right clients recognise themselves instantly.
6 mistakes that sink an accounting firm website redesign
7 min
Most accounting firm redesigns produce a better-looking version of a site that wasn't working. Here's what actually needs fixing, and what gets missed.
6 reasons your accounting website isn't generating leads
6 min
Plenty of accounting firm websites look professional and still generate almost nothing. Here are the six specific reasons why, and what actually fixes them.
How to rank on Google Maps as an accounting firm
7 min
The three-result local pack at the top of Google Maps captures most local accounting searches. Here's the specific, fixable reasons most firms aren't in it.
How to attract clients who are switching accountants
6 min
The most motivated prospective client isn't the one starting their first business. It's the one already paying an accountant they're unhappy with. Most firms never build a website that speaks to them.
6 things your accountant website needs to actually generate leads
7 min
Six specific, unglamorous decisions separate accounting firm websites that generate steady enquiries from ones that just sit there looking professional.
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