Private equity websites built for founders running diligence on you.
Custom Squarespace sites for private equity firms — built so founders and intermediaries find thesis, portfolio and team, and understand quickly whether you are the right counterparty. Fixed price agreed before we start, and you own everything.
The best deals are competitive. Your website is part of how founders choose an investor.
When a good business runs a process, the founder is choosing between funds as much as being chosen. They are assessing thesis fit, how portfolio companies have actually fared, and who they would be working with — and a one-page site with a logo grid answers none of it.
Most private equity websites
The logo-grid problem
A portfolio wall, a paragraph about partnering with exceptional teams, and no thesis. Indistinguishable from every other fund, which means the differentiation happens elsewhere.
The invisible problem
Founders and advisers search by sector, cheque size and stage. A site that never states any of them is absent from that entire filtering process.
What we build instead
A site where the thesis is explicit, criteria are stated, the portfolio shows what happened rather than just who, and the team reads as people a founder would want in the room.
- Thesis
- Explicit
- Criteria
- Stated
- Portfolio
- What happened, not just who
- Team
- People founders want in the room
Built for how founders and intermediaries actually evaluate a fund
Every element below exists because it changes whether you see the deals you want.
Thesis stated explicitly
Sectors, stage, cheque size and what you look for. Founders and advisers filter on this, and vagueness removes you from the process silently.
Portfolio with outcomes
What happened after investment, not just a logo wall. Founders want evidence of what working with you is actually like.
The team, properly
Backgrounds, operating experience and who sits on boards. Founders are choosing colleagues for five years, not a balance sheet.
Value-add made concrete
What you actually do post-investment, specifically. Every fund claims to add value and almost none evidences it.
Restrained by design
Understated and confident. Over-marketed finance reads as retail, and retail reads as unserious to this audience.
Two routes in
Founders and intermediaries approach differently. Separate, obvious paths for each rather than one general contact form.
Three things we know about private equity websites
Founders are choosing you as much as you are choosing them.
In a competitive process the fund that clearly articulated its thesis and its value-add wins allocations that a better-priced but vaguer offer does not.
Logo grids prove nothing.
Every fund has one. What differentiates is showing what happened after the investment, which almost no fund publishes and every founder wants to know.
Stated criteria save everyone time.
Publishing sector, stage and cheque size reduces unsuitable inbound sharply and raises the quality of what remains. Vagueness generates volume, not deals.
How your private equity website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain private equity websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions private equity firms ask us
Will we lose our current search rankings?
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No. Every URL is mapped and 301-redirected before launch and rankings are measured either side, so anything bringing in deal flow keeps working.
How specific should our investment thesis be on the site?
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Explicitly specific. Sectors, stage, cheque size, geography, what you look for in a management team. Founders and intermediaries filter on exactly this, and vagueness removes you from processes silently.
Is a logo wall enough for the portfolio?
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No — every fund has one. What differentiates is showing what happened after investment: the intervention, the growth, the exit. Founders want evidence of what working with you is actually like.
How do we prove value-add rather than claiming it?
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With specifics. Which hires you made, which systems you installed, which customers you opened. Every fund claims to add value and almost none evidences it, which makes evidence unusually persuasive here.
Should founders and intermediaries have separate routes?
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Yes. A founder considering a sale and an adviser running a process approach completely differently, and one general contact form serves neither well.
Who writes the content — and can partners review it?
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We write every page and deliver it as a document for partner and compliance review before design begins. Thesis language in particular is worth sharpening at that stage.
How much should we say about the team?
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More than most funds do. Founders are choosing colleagues for five years, so operating backgrounds, board seats and tenure do more work than any performance figure.
Can it stay understated and still perform?
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That is the point. Restraint reads as confidence to this audience. The site works by being legible and specific, not by being loud.
Can we update it without a developer?
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Yes. Portfolio additions, exits, team changes and thesis updates are all editable in-house, with a recorded walkthrough. If nobody has time, there is a management retainer.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Be the fund founders choose.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
