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Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
IVF Clinic Success Rates: Presenting Them Honestly Online
9 min
Success rate statistics can be your strongest trust signal or your fastest way to lose credibility. Here's how to present them so patients actually believe you.
Fertility Clinic Website Copy: Getting the Tone Right
9 min
Fertility patients read your website in a heightened emotional state. Here's how to write copy that meets them there without sounding clinical or saccharine.
What Actually Makes a Great Website for an Event Planning Business
9 min
A great event planner website isn't about looking pretty, it's about converting research into booked consultations. Here's the complete picture.
Instagram Is Not a Substitute for a Website, Even in This Industry
9 min
A beautiful Instagram feed builds an audience, but it's not built to close a sale. Here's why event planners can't skip the website, even in a visual industry.
What Your Messy Website Says About How You'll Run Their Event
9 min
Clients notice when a planner's own website is inconsistent or hard to navigate, and they draw conclusions from it. Here's how to audit your own site honestly.
Is Your Website Ready for the Season Your Bookings Actually Happen In?
9 min
Most inquiries arrive in short, predictable bursts tied to engagement season or corporate budget cycles. Here's how to make sure your site is ready when they hit.
Why Highlight Reels Belong on Your Website, Not Just Instagram
9 min
A great highlight reel buried on Instagram disappears in 24 hours. Here's how to bring video onto your website where it can keep working for you.
How Destination and Local Wedding Planners Should Approach SEO Differently
9 min
Ranking for "wedding planner near me" and ranking for destination searches require different approaches. Here's how to build a site that does both well.
Is Your Event Planning Website Actually Usable on a Phone?
9 min
Most of your traffic is on a phone, browsing late at night on a couch. Here's how to check whether your event planner website actually works there.
How to Turn Client Reviews Into Your Most Persuasive Website Page
9 min
A handful of generic five-star quotes isn't enough for a purchase this emotional. Here's how to build a testimonials page that genuinely moves the needle.
7 Ways a Preferred Vendor List Builds Trust on Your Website
10 min
A well-built preferred vendor page does more than list florists and photographers. It's a quiet trust signal most event planner websites overlook entirely.
Should Event Planners Show Prices on Their Website?
9 min
Pricing transparency is one of the most debated decisions on an event planner's website. Here's how to choose the right approach for your business and price point.
Why Couples Are Abandoning Your Inquiry Form Before They Hit Submit
9 min
A long, vague, or poorly placed inquiry form quietly kills conversions. Here's how to diagnose where your event planner inquiry form is losing serious leads.
Should Your Wedding and Corporate Event Work Live on the Same Website?
9 min
If you plan both weddings and corporate events, your website has to work harder to avoid confusing either audience. Here's how to decide what actually fits your business.
How to Turn Your Past Events Into a Portfolio That Books New Clients
9 min
Most event planner websites bury their best work in a generic gallery. Here's how to structure a portfolio that actually convinces couples and clients to book.
Web Design for Private Hospitals: The Full Framework
9 min
Great private hospital web design isn't about looking impressive, it's about resolving complexity fast enough for an anxious visitor to act.
Wayfinding and Location Info Hospital Websites Get Wrong
8 min
A hospital visit involves real logistics, parking, buildings, entrances, that most hospital websites treat as an afterthought worth one map embed.
A Patient Education Strategy That Builds Real Authority
8 min
Most hospital blogs are a scattered mix of press releases and generic health tips. A real content strategy does something much more useful.
Private Hospital Website Design vs Public and Clinic Sites
8 min
Private hospitals often default to copying public hospital sites or scaled-up clinic templates. Neither model actually fits what they're selling.
Local SEO for Private Hospitals: The Full Playbook
9 min
A private hospital isn't competing for one keyword, it's competing across dozens of procedures and specialties simultaneously in local search.
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