What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How to get more clients as a lawyer without paid advertising
8 min
The gap between the visitors your site already gets and the consultations it books is the largest untapped source of new clients most firms have.
Website design for attorneys that doesn't look like every competitor
8 min
The differentiation that matters isn't visual novelty. It's a clear, defensible reason for the right client to choose you over every alternative.
What the best law firm websites do differently
7 min
A senior client choosing counsel is reading for clarity, fit, and reassurance, not design awards. Here's what actually separates high-performing law firm sites.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
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