What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Why your dental website looks the same as every competitor
9 min
Most dental websites are professional, warm, and interchangeable. Here's how to build a website that gives patients a specific reason to choose yours.
The dental practice website redesign mistakes costing you new patients
9 min
A dental practice website redesign that only refreshes the visuals produces a prettier version of the same underperforming site. Here's what to fix first.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
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