What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
What Actually Goes Into Great Web Design for Property Management Companies
9 min
A property management website is judged twice, once by landlords deciding who manages their asset, once by tenants deciding where to live. Here's what both actually require.
7 Ways Your Website Sets (or Breaks) Communication Expectations
10 min
Response time isn't just an operations metric, it's a trust signal your website either builds or damages with every form and phone number on it.
Why Publishing Your Screening Criteria Gets You Better Applications, Not Fewer
8 min
Unclear screening criteria doesn't filter out bad applicants, it just wastes everyone's time until the rejection arrives. Transparency fixes both.
What Should a Property Management Company Actually Blog About?
8 min
A blog that just repeats generic renting tips wastes the one content advantage a local property manager actually has. Here's what to write instead.
How to Handle Reviews When Landlords and Tenants Judge You on Completely Different Things
8 min
A tenant complaining about rent increases and a landlord praising the same company aren't contradictions. Presented wrong, they look like one.
Independent Property Manager vs. National Franchise: How to Win the Website Comparison
9 min
A national franchise name doesn't automatically win. Here's where an independent property management website can actually out-compete the big brand.
Is Your Property Management Website Actually Usable on a Phone?
9 min
Renters search for apartments on their phones almost exclusively. A site that only works well on desktop is quietly losing most of its applicants.
How to Present Your Maintenance Request System So Tenants Actually Trust It
9 min
Tenants judge a management company on how maintenance actually gets handled. Your website is the first place that impression gets formed.
How to Turn Local Market Knowledge Into Your Website's Strongest Selling Point
9 min
Local knowledge is one advantage a national competitor can't easily copy. Most property management sites just never bother to show it.
The Trust Signals Landlords Look for Before Handing Over Their Property
8 min
A landlord deciding who manages their property is scanning your website for proof, not promises. These are the signals that actually build trust.
Why Hiding Your Management Fees Is Costing You Landlord Leads
8 min
Landlords compare management companies on fees whether you publish yours or not. Hiding the number just means you're compared unfavorably in private.
9 Things Every Property Management Vacancy Listing Page Needs
11 min
A vacancy listing page with weak search and filter tools loses applicants to competitors before they even see the unit. Here's the fix.
What Tenants Expect From a Property Management Website's Online Payment System
9 min
A tenant portal isn't a nice-to-have anymore. Here's what belongs in yours, and what happens to your lease renewals when it's missing.
How to Build a Property Management Website That Serves Both Landlords and Tenants
9 min
Your website has to sell your management services to owners and list vacancies for renters at the same time. Get the structure wrong and you lose both.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
Get my free teardown →
