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Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Web Design for Cosmetic Clinics: The Full Framework
9 min
Great cosmetic clinic web design isn't about looking premium, it's about resolving anxiety fast enough to get a hesitant visitor to book.
8 Ways to Present a Med Spa Membership Program Online
9 min
Membership programs drive real recurring revenue for clinics, but only if the website presents them clearly. Here's how to structure that page well.
Video Content for Your Cosmetic Clinic Website: A Guide
8 min
Video does more to build practitioner trust than any amount of written copy. Here's how to use it well on a cosmetic clinic website without overproducing it.
Independent Med Spa Website vs. Franchise: How to Win
9 min
National chains have bigger ad budgets. Independent clinics have something franchises structurally can't offer, and their website should prove it.
Cosmetic Clinic Reviews and Testimonials: A Full Guide
9 min
Aesthetic patients often don't want their treatment publicly linked to their name. Here's how to build genuine social proof around that discretion.
9 Med Spa Mobile Website Design Fixes That Matter Most
10 min
Most clinic website traffic arrives on a phone, often straight from Instagram. Here are nine mobile fixes that matter more than any desktop redesign.
Before-and-After Photo Compliance for Cosmetic Clinics
9 min
Powerful before-and-after photos can still create legal and reputational risk if consent and expectation-setting copy aren't handled properly.
Local SEO for Med Spas: Ranking for Near Me Searches
9 min
Most treatment searches include a location. Here's how to structure local SEO for med spas so your clinic shows up when nearby prospects are searching.
Cosmetic Clinic Pricing Transparency: A Complete Guide
9 min
Vague pricing is one of the top reasons cosmetic clinic visitors leave without booking. Here's how to handle pricing transparency without giving away the store.
Med Spa Treatment Menu Design: Curated vs. Exhaustive
9 min
A 40-item service menu doesn't showcase expertise, it paralyzes visitors. Here's how curated treatment menu design compares to the exhaustive default.
Fix Med Spa Online Booking Friction Losing You Leads
9 min
A confusing consultation request flow quietly costs clinics more leads than any marketing problem. Here's how to diagnose and fix your booking friction.
How to Showcase Practitioner Credentials on Your Website
9 min
Qualifications are one of the few differentiators a cosmetic clinic can prove objectively. Here's how to structure your website so they actually get seen.
Cosmetic Clinic Website Trust Signals That Drive Bookings
9 min
Aesthetic treatments are a high-anxiety purchase. Here's the full set of trust signals your website needs to move a hesitant visitor to booking.
Before-and-After Galleries: A Cosmetic Clinic Website Guide
9 min
Your before-and-after gallery is the page prospective patients actually study before they book. Here's how to build one that converts without falling foul of ad platform restrictions.
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