Hedge fund websites built for diligence, not for marketing.
Custom Squarespace sites for hedge funds — built so allocators find philosophy, process and team, compliance is respected, and nothing on the page reads as promotion. Fixed price agreed before we start, and you own everything.
A hedge fund site has one job: survive the first ten minutes of diligence.
Allocators are not persuaded by websites, but they are filtered by them. What they need is confirmation the firm is institutional, the process is articulable and the team is credible. Anything that looks like retail marketing raises a question you did not want raised.
Most hedge fund websites
The promotional problem
Performance language, market commentary that says nothing, and imagery of trading floors. It creates compliance exposure and signals a firm chasing retail capital.
The invisible problem
Allocators search the strategy, the sector and the principals by name. A one-page holding site gives them nothing to find and nothing to underwrite.
What we build instead
A restrained, institutional site with philosophy and process articulated, the team in depth, disclosure handled correctly, and gated material where it belongs.
- Tone
- Restrained and institutional
- Philosophy
- Articulated
- Team
- Shown in depth
- Disclosure
- Handled correctly
Built for how allocators actually diligence a manager
Every element below exists because it changes whether you clear the first filter.
Philosophy and process
How you think and how you execute, articulated properly. It is the substance allocators are actually looking for and the thing most fund sites omit.
Institutional restraint
Deliberately understated. In this sector any hint of promotional design creates doubt rather than interest.
Team in depth
Backgrounds, tenure and responsibilities. Allocators underwrite people, and thin biographies stall diligence before a call happens.
Disclosure handled properly
Required language present and correct, with performance material appropriately gated rather than published openly.
Gated where it should be
Qualified-investor material behind an appropriate gate, structured so it is straightforward for the right people and closed to everyone else.
Findable by name and strategy
Principals, strategy and firm properly marked up, because the first step of diligence is almost always a search.
Three things we know about hedge fund websites
The site filters rather than persuades.
No allocator invests because of a website. Plenty quietly deprioritise a manager because the site raised a question about professionalism or seriousness.
Promotional tone creates real exposure.
Performance language and marketing claims are both a compliance risk and a signal you are chasing the wrong capital. Restraint is the safer and more effective choice.
Diligence starts with a search.
Before any meeting someone searches the firm and the principals. What surfaces — or does not — shapes the conversation before it begins.
How your hedge fund website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain hedge fund websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions hedge funds ask us
Will we lose our current search rankings?
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No. Every URL is mapped and 301-redirected before launch. Search matters less here than in most sectors, but diligence almost always begins with somebody typing the firm name.
What is the site actually for?
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Filtering rather than persuading. No allocator invests because of a website, but plenty quietly deprioritise a manager because the site raised a question about seriousness or professionalism.
How do we handle performance material?
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Gated, with the required attestations, and separated from the public pages. What is public and what sits behind the qualified-investor gate is settled in discovery rather than assumed.
Will promotional language cause us a problem?
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Both a compliance exposure and a positioning one. Performance claims and marketing tone suggest you are chasing the wrong capital, and restraint is the safer and more effective choice.
Who writes the content — and can compliance review it?
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We write every page and deliver it as a document for compliance review before any design work begins. In this sector that sequence is non-negotiable, and it keeps later revisions minimal.
How much detail should the team page carry?
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Substantial. Allocators underwrite people, and thin biographies stall diligence before a conversation happens. Backgrounds, tenure and responsibilities, stated plainly.
Should we publish strategy detail at all?
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Enough that a reader understands the philosophy and the process without disclosing anything proprietary. The line is drawn in discovery, with your compliance function involved.
Does being findable matter for a closed fund?
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Yes. Before any meeting somebody searches the firm and the principals. What surfaces, or fails to, shapes that conversation before it starts.
Can we update it without a developer?
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Yes. Letters, team changes and disclosure updates are editable in-house, with a recorded walkthrough of your own site. Where sign-off comes first, the management retainer handles publishing.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Be the manager they shortlist.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
