Therapist websites that make the first contact possible.
Custom Squarespace sites for therapists and counsellors — calm, plain-spoken, fees stated, and enquiry made as easy as it can be for somebody who has never done this before. Fixed price agreed before we start, and you own everything.
Somebody looking for a therapist is usually doing something they find difficult.
They are anxious, often at a low point, and about to contact a stranger about something private. Everything on the page either lowers that barrier or raises it. Most therapy websites raise it, with clinical language, no fees and a contact form that asks for too much.
Most therapist websites
The barrier problem
Clinical terminology, no photograph, no indication of fees, and a form asking why you are getting in touch. Each one is a reason to close the tab.
The invisible problem
Clients search what they are feeling, in ordinary words. Sites organised by modality — CBT, psychodynamic, integrative — appear for almost none of it.
What we build instead
A site that speaks plainly, shows the person, states fees and availability, explains exactly what a first session involves, and asks for as little as possible.
- Language
- Plain
- You
- Visible
- Fees and availability
- Stated
- First session
- Explained exactly
Built for how clients actually reach out
Every element below exists because it lowers the barrier to a first message.
Plain language, not modality
What you help with, in the words clients use about themselves. Modality matters to colleagues; it means nothing to a first-time client.
The person, visible
A real photograph and a human introduction. Clients are deciding whether they could talk to you, and nothing else answers that.
Fees and availability stated
Session cost, any concession rate, and whether you have space. Silence on both is the most common reason someone does not enquire.
What the first session involves
What happens, how long, what you will and will not ask. Reducing uncertainty does more than any credential.
A form that asks almost nothing
A name and a way to reply. Asking someone to explain their problem in a form is asking too much, too early.
Registration and ethics visible
Accrediting body, registration number and confidentiality policy — reassurance rather than credentials, placed where it calms rather than interrupts.
Three things we know about how therapy clients decide
They arrive already anxious, and the page either calms that or confirms it.
Someone contacting a therapist is doing something they find hard. Sites that lead with qualifications convert worse than sites that lead with what happens next and what it costs.
They search the feeling, not the method.
Nobody types "integrative psychotherapy" first. They type what is happening to them. Pages written around those words reach people at the point they are actually looking.
A hidden fee reads as an expensive fee.
Clients rarely walk away over the number itself; they walk away because they could not find it and assumed. Stating the session fee and any concession rate removes more hesitation than anything else on the page.
How your therapy website gets built
Four stages, in the same order every time. How long each takes depends on the size of the site — you get the timeline in writing before anything starts.
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01
Discovery
One call and a short form. Which work is most profitable, which you want more of, and what clients ask before they commit.
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02
Copy first
Every page written for you and sent as a document to review. You approve what the site says before you see how it looks.
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03
Design & build
Built custom from a blank canvas — desktop and mobile — with SEO, schema and analytics wired in as we go, not bolted on after.
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04
Launch & handover
If you have an existing site, every URL is redirected so rankings hold. Then training, 30 days of support, and full ownership in your name.
We launch, rebuild, grow and maintain therapy websites.
Two fixed-price projects to get the site right, two monthly retainers to keep it working. Most clients start with a project, then add one retainer.
You have the direction. We build it properly.
For companies with their design and content already settled, or moving from another platform without changing the substance. The thinking is done — this is the part where it gets built and lands without incident.
Everything reconsidered, then rebuilt around it
For companies where the site is not just dated but wrong — the wrong message, the wrong structure, aimed at the wrong buyer. We start with what it should say and work outward from there.
Visibility that compounds instead of resetting
Fewer buyers reach a results page at all now — they ask an assistant and act on the answer. Being the source that answer draws on is the work, and it is won slowly rather than switched on.
The web team you would hire, without the headcount
For companies that want the site run rather than repaired. Someone who knows it inside out, works to your rhythm, and gets to things before you have noticed them.
Grow and Maintain can run together after any project. Not sure which you need? The discovery call settles it in thirty minutes.
Questions therapists ask us
Will we lose our current search rankings?
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No. Every URL is mapped and 301-redirected before launch, and rankings are measured either side so anything bringing in enquiries keeps working.
Should I write about my modality or about what clients feel?
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What clients feel. Nobody types integrative psychotherapy before they type what is happening to them. Modality belongs on the page for colleagues and referrers, not as the way the site is organised.
Do I have to publish my session fee?
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It helps more than almost anything else. Clients rarely walk away over the number — they walk away because they could not find it and assumed. Stating the fee and any concession rate removes real hesitation.
Should my photograph be on the site?
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Yes. Clients are deciding whether they could talk to you, and nothing else on the page answers that. A real, warm photograph does more than any list of qualifications.
How much should the contact form ask for?
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A name and a way to reply. Asking someone to explain their problem in a form is asking too much, too early, from a person who already finds this difficult.
Should clients be able to book and pay online?
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Both are possible, and whether to use them is a clinical judgement rather than a technical one. Many therapists prefer a short enquiry first and booking only after an initial conversation. The build supports either.
How do I present registration and confidentiality?
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As reassurance rather than credentials. Accrediting body, registration number and a plain-English confidentiality note, placed where they calm rather than interrupt.
Who writes the content — and can I review it?
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We write every page and deliver it as a document for your review before design begins. Tone matters more here than in almost any sector, so your corrections at that stage shape the whole site.
Can I update it myself without a developer?
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Yes. Availability, fees, articles and specialisms are all editable in-house, with a recorded walkthrough of your own site. If you would rather not, there is a management retainer.
What does it cost, and who owns the site?
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Projects start from $3,750, with the exact figure set by page count, functionality and whether existing content is being migrated. You get a fixed number in writing before anything begins — no hourly billing and no scope surprises. Full detail on the pricing page. You own the result outright: the domain, the Squarespace account and every piece of content are in your name from day one, with no agency lock-in.
Make the first message easy.
Thirty minutes, free. We work out what the site needs to do and tell you straight whether we're the right team for it. Not ready to talk? Have us pull your current site apart on video instead.
