What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
The complete guide to web design for wellness businesses in 2026
9 min
Booking systems, pricing, trust signals, brand tone, and community all live on one website. Here's how they fit together for a wellness business.
Where new clients get stuck before their first class, and how your website causes it
7 min
Booking the first class is only half the job. Here's where new clients quietly drop off before ever walking through the door, and how to fix it.
Why community, not booking convenience, is what actually keeps wellness clients coming back
8 min
Anyone can offer convenient booking. Belonging is harder to copy, and it's what actually keeps wellness clients coming back long term.
5 things to get right before selling mats, supplements, or merch on your website
8 min
Selling retail online adds real revenue, but done badly it clutters your site. Here are 5 things to get right before you add a store.
Why your retreat and workshop pages need to work differently than your class pages
8 min
Retreats and workshops aren't regular classes. Here's why they need their own landing page, and how to structure one that actually fills seats.
How to collect and present testimonials that actually build trust
8 min
Generic five-star reviews barely register anymore. Here's how to collect and present testimonials that actually move hesitant visitors to book.
6 ways video content on your website turns hesitant browsers into first bookings
9 min
Photos show a room. Video shows an experience. Here are 6 ways class preview video reduces hesitation and gets more first-time bookings.
Why your wellness studio website should feel like the experience it sells
9 min
If your studio feels calm but your website feels chaotic, visitors notice the gap. Here's how design should mirror the actual experience you sell.
The complete guide to ranking for "yoga studio near me" searches
8 min
Ranking for "yoga studio near me" isn't luck. It's a specific set of website and listing decisions most studios never get around to fixing.
Is your mobile booking experience losing you class bookings?
8 min
Most people book classes from their phone, often between other tasks. Here's how to tell if your mobile booking flow is helping or hurting you.
7 ways instructor bios build trust before a client ever books a class
10 min
An instructor bio page is often the deciding factor before a first booking. Here are 7 ways to make yours actually build trust.
How a boutique yoga studio website can outshine the big chains
8 min
Big chains win on price and locations. Boutique studios win on everything else, if their website actually shows it. Here's how.
How to present membership and package pricing without scaring people off
8 min
A confusing pricing page is one of the fastest ways to lose a warm lead. Here's how to lay out memberships and packages so people actually choose one.
Mindbody vs Momence vs native booking: what actually works on a yoga studio website
7 min
Mindbody, Momence, and native booking all get people into class, but they change how your website looks, loads, and converts. Here's how to choose.
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