What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
How Minimal Web Design Layouts Build Client Trust
10 min
Apple, Aesop, and Sagmeister & Walsh all use the same trick: disciplined minimalism. Here's why minimal layouts build more client trust than busy ones.
Modern Web Design Trends for 2026 Brands Need
9 min
From immersive storytelling to expressive typography, here are the modern web design trends for 2026 that premium brands are using to stay ahead.
How to Design a Website That Actually Converts
9 min
A converting website is a curated experience, not just buttons and pages — here's the structure premium brands use to turn visitors into high-ticket clients.
Visual Hierarchy in Web Design: Why It Matters
13 min
Visual hierarchy is the silent architecture behind every decision a visitor makes on your site — here's how premium brands use it to build trust and drive conversions.
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