What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Why Hiding Your Management Fees Is Costing You Landlord Leads
8 min
Landlords compare management companies on fees whether you publish yours or not. Hiding the number just means you're compared unfavorably in private.
9 Things Every Property Management Vacancy Listing Page Needs
11 min
A vacancy listing page with weak search and filter tools loses applicants to competitors before they even see the unit. Here's the fix.
What Tenants Expect From a Property Management Website's Online Payment System
9 min
A tenant portal isn't a nice-to-have anymore. Here's what belongs in yours, and what happens to your lease renewals when it's missing.
How to Build a Property Management Website That Serves Both Landlords and Tenants
9 min
Your website has to sell your management services to owners and list vacancies for renters at the same time. Get the structure wrong and you lose both.
What is your homepage
costing you?
Send us your site. You get back a ten-minute video of us going through your homepage, naming the three to five things costing you enquiries, and how we would fix each one.
Get my free teardown →
