What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
Why we specialize in law firm websites
7 min
We used to build websites for any business that asked. Here's why we narrowed down to law firms specifically, and what that focus actually buys our clients.
Squarespace vs. WordPress for law firm websites
7 min
Squarespace and WordPress can both build a strong law firm website, just for different firms and different reasons. Here's how to actually choose.
The schema every law firm website needs and nobody adds
7 min
Schema markup is the one SEO fix almost every law firm website skips. Here's exactly which types matter and what each one actually does.
How much should a law firm website cost in 2026
8 min
Law firm website pricing varies wildly, from $3,000 templates to $50,000 custom builds. Here's what actually determines where your firm should land.
The FAQ every law firm's website is missing (and what AI tools actually quote)
7 min
Most law firm FAQ pages answer questions nobody's asking. Here's what to put there instead, and why AI tools are quoting the firms that do it right.
How long does a law firm website take to build
7 min
A properly built law firm website takes six to twelve weeks, not two. Here's what actually happens in each phase, and where delays usually come from.
What to look for when hiring a web designer for your law firm
8 min
Most web designers have never actually built a law firm website. Here's exactly what to ask before you hire one, so you don't end up with a generic site.
Custom website vs. template for a law firm: which to choose
7 min
Templates are faster and cheaper. Custom sites convert better and stand apart. Here's the honest way to decide which one your firm actually needs.
How law firms can get recommended by AI (ChatGPT, Gemini, AI Overviews)
8 min
AI tools are starting to recommend law firms by name before a user ever opens Google. Here's what makes your site the one they pick.
The law firm website mistakes that justify a redesign
8 min
A redesign earns its place when it confronts specific, identifiable mistakes, not when it just refreshes the visual layer of the same problems.
SEO for law firms: winning on practice area page quality
8 min
A properly built practice area page reads as if written for one anxious client at the start of a difficult problem. That's what makes it work.
Why your mobile website is losing urgent clients
8 min
The cost of a poor mobile experience is invisible in your own analytics and very visible in a competitor's growing caseload.
Local SEO for law firms: how to rank on page one
8 min
The firms at the top of local search capture nearly every click. The firms on page two capture almost none. Here's how to be one of the former.
Six reasons your law firm website isn't converting
8 min
Your site might be attracting exactly the right visitors and still failing to convert them. Here's where that usually goes wrong.
How a law firm website redesign can double your consultation requests
8 min
Improving conversion from one percent to two percent doubles your consultations from the same traffic. That's not magic, it's fixing what was broken.
The trust signals every law firm website needs
8 min
Before anyone picks up the phone, your website has already done most of the persuading, or failed to. Here's what actually builds that trust.
Law firm website copywriting for clients in distress
8 min
The prospective client reading your site is rarely calm. Here's how to write copy that meets them where they actually are.
Why your law firm isn't showing up on Google Maps
8 min
The firms in the Google Maps local pack capture the overwhelming majority of clicks. Here's why yours might be missing, and how to fix it.
Why your law firm's mobile experience is a hidden conversion problem
8 min
The version of your site that most prospective clients actually meet is the one your firm has invested in least.
Brochure site vs law firm lead generation website: what's actually different
8 min
A brochure site describes the firm. A lead generation site is built around the client's journey from problem to booked consultation. Here's the difference.
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