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Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
What Does a Website Actually Need to Do for an Interior Design Business?
9 min
Strip away the trends and the templates, and web design for interior designers comes down to a handful of things that actually matter.
What's Killing Your Interior Design Website's Lead Capture Before Visitors Even Reach the Form?
9 min
Some visitors already want to hire you and still don't finish the form. Here's the friction that's stopping them.
Does Your Own Website Actually Look Like It Was Designed by You?
7 min
Your website is itself a room you designed. If it doesn't reflect your taste level, why would a visitor trust you with their home?
How Should Interior Designers Use Video and Reels on Their Website?
8 min
You've got the Reels. Here's how to actually integrate that video content into your website without slowing it down or diluting the portfolio.
Should Your Interior Design Website Sell Products Directly?
9 min
Shop the look features look great on Instagram. Whether they belong on your services website is a separate question.
Is a Blog Worth It for an Interior Design Website?
8 min
Most interior design blogs get abandoned after three posts. Here's how to decide if it's even worth starting one.
How Do You Set Up an Interior Design Website to Rank in Local Searches?
9 min
Ranking for "interior designer near me" comes down to a handful of structural decisions most designers never make on purpose.
Should Interior Designers Show Pricing on Their Website?
9 min
Show the numbers or don't. Both approaches work, but only if you commit to one instead of leaving the question unanswered.
What Builds Trust on an Interior Design Website Before the First Call?
9 min
Before a prospective client ever calls you, your website has to do the work of earning their trust. Here's what actually accomplishes that.
Is Your Interior Design Website Actually Usable on Mobile?
9 min
Most of your traffic is on a phone. Here's how to check whether your image-heavy portfolio actually works there.
What's the Right Way to Show Before-and-After Transformations on Your Website?
9 min
Before-and-after transformations are one of the most persuasive formats in interior design, and also one of the most commonly botched.
How Can Your Interior Design Website Stand Out From Every Other Designer’s?
8 min
Open ten interior design websites in a row and count how many are interchangeable. Here's how to make sure yours isn't one of them.
Why Isn't Your Interior Design Website Converting Visitors Into Consultations?
9 min
Getting visitors isn't the problem. Getting them to book a consultation is. Here's what's actually stopping them.
How Should an Interior Designer Present Their Portfolio Online?
9 min
Most interior designer portfolios are just photo dumps with no story. Here's how to structure yours so it actually sells the work.
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