What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
One useful email a month. That's the whole promise.
What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
What Actually Goes Into a Website That Grows With Your Healthcare Practice
9 min
A healthcare practice website has to do more than look professional. It has to actually work for a patient base with real, specific needs.
6 Ways a Patient Education Blog Actually Earns Its Keep for a Medical Practice
9 min
A neglected blog is worse than no blog at all. Here's how a patient education content strategy actually pays off for a general practice.
The Complete Guide to Accessibility for Medical Practice Websites
9 min
Accessibility isn't a checkbox feature. For a medical practice, it determines whether a real share of your patient base can use your website at all.
How to Talk About Wait Times and Same-Day Availability Without Overpromising
9 min
Patients need to know if they can be seen soon, and vague language answers that question worse than no answer at all.
Displaying Patient Reviews Without Crossing a Privacy Line You Didn't Mean to Cross
9 min
Reviews are one of the strongest trust signals a practice has, but healthcare adds privacy considerations most industries don't need to think about.
How to Present Telehealth on Your Website Without Confusing Patients About What They're Getting
9 min
Patients still aren't sure what a virtual visit actually involves. Your telehealth page needs to answer that before they'll book one.
The Ultimate Guide to Local SEO for "Doctor Near Me" Searches
9 min
When someone searches "family medicine near me," your website and your Google listing need to be working together. Most practices never connect the two.
Is Your Website Actually Usable by Someone Who Feels Terrible Right Now?
8 min
The person visiting your website at 11pm with a fever isn't going to fight a clunky mobile site. Here's how to test for what they actually need.
8 Trust Signals a First-Time Patient Looks for Before Booking With a New Provider
10 min
A first-time patient decides whether to trust your practice in seconds, long before ever meeting a provider. Here's what they're actually looking for.
How to Stop Losing New Patients Over an Insurance Question Your Website Should Already Answer
8 min
Insurance uncertainty is one of the biggest silent reasons patients abandon a new practice before ever calling. Here's how to remove the guesswork.
The Complete Guide to Provider Bio Pages for Multi-Provider Practices
9 min
When a patient can choose their provider, the bio page becomes one of the most decision-critical pages on your entire website.
Family Medicine vs. Urgent Care: Is Your Website Making the Case for Continuity of Care?
8 min
Urgent care wins on convenience. Your website needs to make the case for something urgent care can't offer: a provider who actually knows the patient.
New Patient Intake Forms: How Many of Your Patients Are You Losing Before They Even Arrive?
9 min
The paperwork gap between booking and showing up is where a surprising number of new patients quietly disappear. Here's how to close it.
Why Your Medical Practice Website Still Loses Patients at the Booking Step
9 min
Most practices bolt a booking widget onto their website and call it done. Here's how to actually make online scheduling work for new and returning patients.
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