What actually works, written down.
Notes from building over a hundred Squarespace sites — positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.
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What's changing in search and AI answers, what I'm seeing across client sites, and the occasional thing worth stealing. No sequences, no upsells, unsubscribe in one click.
What Great Web Design for Fintech Startups Actually Looks Like
8 min
Web design for fintech startups isn't just about looking polished. It's about earning trust with money on the line. Here's the complete picture.
What to Actually Say About Security on Your Fintech Website (Without Overpromising)
8 min
Security messaging is where fintech marketing and compliance risk collide most directly. Here's how to present real credentials without overpromising.
How to Turn a Funding Announcement Into a Trust Asset, Not Just a Press Release
8 min
A press hit or funding announcement generates a short burst of attention. Here's how to turn it into a permanent trust asset on your website.
App Download or Website Signup: What's the Real Goal of Your Fintech Homepage?
8 min
Pushing both app download and website signup with equal weight usually means neither converts well. Here's how to choose the right primary goal.
Your Fintech App Is Mobile-First. Is Your Website?
8 min
If your fintech app is mobile-first but your marketing site isn't, you're losing the exact audience most likely to convert. Here's how to fix it.
Why Your Team Page Might Be the Most Important Page on Your Fintech Site
8 min
A new fintech company has no track record to point to. Here's how a well-built team page becomes one of the fastest ways to earn trust anyway.
How to Build Social Proof When You Don't Have Thousands of Users Yet
8 min
Waiting for scale before adding social proof means losing the visitors you have right now. Here's how to build credible proof with what you already have.
Why Showing Your Fees Upfront Is the Best Marketing Move a Fintech Can Make
8 min
Hidden fees built a decade of distrust in financial services. A fintech that shows its pricing upfront turns that history into a competitive advantage.
9 Waitlist Page Mistakes Killing Your Fintech Startup's Signups
9 min
A weak waitlist page wastes the attention you worked hard to earn. Here are the most common fintech waitlist page design mistakes and how to fix them.
Your Website Is Talking to Investors and Customers at the Same Time. Is That a Problem?
8 min
Investors and customers land on the same fintech homepage looking for different things. Here's how to design a site that serves both without confusing either.
How to Explain a Complicated Fintech Product on One Simple Page
8 min
If a first-time visitor can't explain what your fintech product does after reading your homepage, the copy has failed. Here's how to fix that.
How to Write Fintech Website Copy That Won't Get You in Trouble
8 min
Fintech marketing copy has to sell without overpromising. Here's a framework for writing compliance-safe fintech website copy that still converts.
Your Fintech Product Is Great. Your Website Is an Afterthought. Here's the Fix.
8 min
Your app might be excellent, but if your marketing site still looks like an MVP, it's costing you signups, investors, and hires. Here's how to close the gap.
Why Your Fintech Website Needs to Earn Trust Before It Earns a Signup
8 min
Fintech visitors are deciding whether to trust you with their money in the first ten seconds. Here's what actually earns that trust on your marketing site.
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