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Notes from building over a hundred Squarespace sites, positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.

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Squarespace tips8 min read

When your Squarespace site goes down or starts acting strange, the cause is almost always one of a handful of predictable culprits. Here's how to find and fix it fast.

Business strategy9 min read

A simple site typically takes about three weeks and a bigger one about five, but that estimate only holds if feedback comes back fast. Here's the real timeline, stage by stage.

SEO & content8 min read

Photos on your business website aren't decoration, they're often what decides whether a visitor keeps reading or leaves. Here are six real reasons they matter.

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Conversion & CRO9 min read

Website visitors leave without contacting you for one boring reason far more often than any exciting one: you never gave them an obvious way to. Here are six fixable causes.

Business strategy10 min read

It's hard to judge a web designer until after you've already paid them. Here are seven things to check beforehand so you don't find out the hard way.

Web design9 min read

Most website project delays trace back to one thing: nobody prepared what the designer actually needed before the project began. Here are seven things to sort out first.

Web design8 min read

A template and a custom website can both technically get you online, the honest difference shows up later, once you're trying to stand out and convert, not just be found.

Branding8 min read

Matching your website to your brand doesn't mean an exact copy of your logo file. Here's what genuinely needs to stay fixed, and where print-first brand guidelines have room to flex on screen.

Business strategy9 min read

"It depends" isn't a dodge, a professional website's cost genuinely hinges on scope, copywriting, and features. Here's what actually drives the price, and what to budget beyond the initial quote.

Business strategy9 min read

The price tag on a website is a poor signal on its own. What actually separates a cheap build from an expensive one is the strategy, copywriting, and technical care underneath it.

Web design10 min read

An outdated website doesn't announce itself with an error message, it just quietly loses visitors to a more current-looking competitor. Here are seven signs to check for.

Conversion & CRO11 min read

If your Squarespace site gets traffic but not conversions, the cause is usually one of three things: unclear messaging, friction in the path, or a lack of trust signals.

Branding8 min read

Every website in your industry starts to blur together once everyone copies the same layout, phrases, and photos. Here's how to break that pattern deliberately.

Web design8 min read

You don't need a bigger budget to make your website look premium, you need discipline around white space, fonts, color, and photography. Here are seven free habits that do the heavy lifting.

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