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What actually works, written down., page 28

Notes from building over a hundred Squarespace sites, positioning, SEO, migrations and the decisions that actually move enquiries. No listicles, no growth-hack theatre.

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How to Improve Website Engagement in 2026

To improve website engagement in 2026, make your site clearer and easier to follow. Practical fixes for structure, visuals and story, and how to measure them.

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The Importance of Whitespace in Web Design

Whitespace tells visitors what matters, makes pages easier to read and makes a brand feel more confident. Here's how to use it without looking empty.

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