Contractor SEO: How Builders and Contractors Get Found
The pages, profile, reviews and structure that bring in local enquiries for contractors and builders, and what to skip.
Contractors
Typza articles on contractors: practical advice on websites, search and winning more enquiries.
Insights on contractors
Category: Contractors
Industries
- Real estate agents
- Fertility clinics
- Photographers
- Fintech startups
- Creative agencies
- Property managers
- Architects
- Wellness businesses
- Tax consultants
- Healthcare practices
- Interior designers
- Private hospitals
- Financial advisors
- Dental clinics
- Cosmetic clinics
- Contractors
- Law firms
- Consultants
- Accounting firms
- Event planners
- Beauty businesses
See how we plan, write and build websites for contractors
Why Squarespace works well for contractors
WordPress gets recommended by default, but most contractors never touch the power it offers. Here's why Squarespace is usually the smarter fit.
DIY vs. hiring a designer: what it actually costs a contractor
A DIY website looks free on the surface. Here's what it actually costs a busy contractor once you count the hours, the missed leads, and the redo work.
Custom website vs. template for a contracting business: which to choose
A template website looks fine the day it launches. Here's what quietly breaks down over the following six months, and when a template is actually the smarter choice.
How long does a contractor website take to build
A professional contractor website build typically runs 3 to 8 weeks. Here's exactly what happens week by week, and what stretches that timeline.
The schema markup every contractor website needs and nobody adds
Schema markup is the one technical fix most contractor websites skip, and it is quietly deciding who search engines and AI tools trust enough to recommend.
Want to know where your own site stands? Get a free audit in about a minute.
See what the audit checksThe FAQ every contractor's website is missing, and what AI tools actually quote
AI tools pull answers straight from FAQ sections. Most contractor FAQ pages answer the wrong questions, in the wrong format, to be useful to anyone.
How much should a contractor's website cost in 2026
Contractor website pricing spans a huge range, from a $500 template to a $25,000 custom build. Here's what actually separates those numbers.
How contractors get recommended by AI
Homeowners are asking ChatGPT and Google's AI Overviews to recommend a contractor before they ever open a search bar. This is what gets a business named in that answer.
What web design for contractors actually needs to get right
Web design for contractors is not about a slick homepage. It is a system built to remove hesitation at every step between a click and a signed contract.
The financing page most contractors forget to build
Many homeowners want the project but not the upfront cost. Here is how a contractor financing options page turns hesitation into a signed contract.
Why a 90-second walkthrough video outperforms your whole photo gallery
A 90-second walkthrough video can do more selling than an entire photo gallery. Here is how contractors should actually use video on their site.
What your website should do differently in your slow season
Your busy season and your slow season need different things from your website. Here is how to adjust content and calls to action across the year.
How to present your warranty so it actually closes the deal
"Satisfaction guaranteed" means nothing without specifics. Here is how to build a contractor warranty page that actually reduces buyer hesitation.
Kitchens only, or everything under the sun? What your website should actually say
Narrowing your services can feel like turning away business. Here is how specialist and generalist contractor websites actually perform against each other.
The anxiety your website should be defusing before the first call
The biggest unspoken fear in hiring a contractor is not knowing how long the disruption will last. Here is how your site should address that directly.
Why reviews carry more weight than anything else on a contractor's site
A five-star average means little without context. Here is how to present contractor website reviews and testimonials so they actually build trust.
Is your contractor website actually built for the phone it's viewed on?
Homeowners research contractors on their phones, standing in the room they want renovated. Here is how to check if your site actually works there.
The service area page mistake that's capping your local SEO
One page listing twelve towns does nothing for local SEO. Here is how contractors should actually structure service area pages that rank and convert.
Every contractor says "quality work." Here's how your website says it differently.
"Quality craftsmanship, on time and on budget" appears on almost every contractor site. Here is what separates a website that stands out from one that blends in.
Why homeowners abandon your quote request form (and how to fix it)
A long, confusing quote form is the quiet lead killer on most contractor sites. Here is how to find where homeowners are dropping off and fix it.
Get new articles by email
when we publish.
What's changing in search and AI answers, what we're seeing across client sites, and the occasional thing worth stealing.
Get a free website audit in about a minute
Type in your address and email and we test your homepage for speed, SEO, accessibility and trust. You see your scores straight away, and your full report with every fix in plain English follows by email.