Without a plan for search, a site can only rank for what it happens to say
One services page can only compete for one search. The structure decides what the site can rank for, long before the keywords do.
What goes wrong without it
- Pages nobody finds
- Headings that say nothing specific
- Rankings lost in a redesign
What we build in
- A page for every search that matters
- Titles and descriptions written by hand
- Schema on every page
- Every old URL redirected










