
Web Design for Beauty Businesses: The Complete Guide
A beauty business website isn't one feature done well, it's several done well together. Here's what actually separates a site that converts from one that doesn't.
Typza articles on beauty businesses: practical advice on websites, search and winning more enquiries.
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A beauty business website isn't one feature done well, it's several done well together. Here's what actually separates a site that converts from one that doesn't.

A loyalty program only works if clients understand it well enough to want in. Here's how to present yours so it actually drives repeat bookings.

Seasonal demand for beauty services shifts predictably all year. Here's how to use your website to capture it, without discounting your way there.

A cancellation policy buried in fine print protects you legally but does nothing to prevent the no-show in the first place. Here's how to fix that.

Gift cards and retail products are revenue sitting on the table if your website can't sell them directly. Here's how to add both properly.

Swap the logo and color palette on most salon websites and you'd never notice the difference. Here's how to actually build something distinct.
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A five-star badge in the footer isn't doing much work. Here are seven concrete ways to turn reviews into an actual reason visitors book.

A generic "our team" page undersells your stylists. Here's how individual bio and booking pages change what a client decides before they book.

"Near me" searches send serious buying intent straight to your competitors if your local SEO isn't set up right. Here's the complete guide to fixing that.

Nearly all your booking traffic arrives on a phone. Here's a practical audit to check whether your site actually works there, or just looks fine on a laptop.

Instagram gets you likes and DMs, but it can't do everything a real business needs. Here's a clear-eyed look at what a website adds that social alone doesn't.

Your work is your best sales pitch, but only if your portfolio is built to show it off properly. Here's the complete guide to getting it right.

Hiding prices doesn't protect your salon, it just pushes hesitant visitors to your competitor's site instead. Here's how to build a service menu that builds trust.

Every salon booking platform claims to be the easy choice. Here's what actually differs between Fresha, Vagaro, Booksy and a native website booking setup, and how to decide.
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