
Why Squarespace works well for healthcare practices
Squarespace gets dismissed as "just a template builder," but for most medical practices, it's the right platform for reasons that have nothing to do with price.
Typza articles on healthcare practices: practical advice on websites, search and winning more enquiries.
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Squarespace gets dismissed as "just a template builder," but for most medical practices, it's the right platform for reasons that have nothing to do with price.

Schema markup is the one technical fix almost every medical practice website skips, and it's quietly deciding who search engines and AI tools trust enough to recommend.

Most medical practice websites take six to twelve weeks to build properly, and almost every delay beyond that comes from the same handful of causes.

Medical practice website quotes range from $500 to $50,000, and most practice owners have no idea why. Here's what actually drives the price.

Patients are asking AI tools for doctor recommendations before they ever open Google. Here's what makes a medical practice website one the AI actually trusts enough to name.

Most medical practice FAQ pages answer questions nobody's asking. Here's what AI tools actually quote when patients ask about insurance, referrals, and same-day visits.
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DIY website builds look free until you count the hours and the patients lost along the way. Here's the real cost comparison for a medical practice.

Custom or template isn't really about budget. It's about what your practice actually needs the website to do, and most practices answer that question wrong.

A healthcare practice website has to do more than look professional. It has to actually work for a patient base with real, specific needs.

A neglected blog is worse than no blog at all. Here's how a patient education content strategy actually pays off for a general practice.

Accessibility isn't a checkbox feature. For a medical practice, it determines whether a real share of your patient base can use your website at all.

Patients need to know if they can be seen soon, and vague language answers that question worse than no answer at all.

Reviews are one of the strongest trust signals a practice has, but healthcare adds privacy considerations most industries don't need to think about.

Patients still aren't sure what a virtual visit actually involves. Your telehealth page needs to answer that before they'll book one.

When someone searches "family medicine near me," your website and your Google listing need to be working together. Most practices never connect the two.

The person visiting your website at 11pm with a fever isn't going to fight a clunky mobile site. Here's how to test for what they actually need.

A first-time patient decides whether to trust your practice in seconds, long before ever meeting a provider. Here's what they're actually looking for.

Insurance uncertainty is one of the biggest silent reasons patients abandon a new practice before ever calling. Here's how to remove the guesswork.

When a patient can choose their provider, the bio page becomes one of the most decision-critical pages on your entire website.

Urgent care wins on convenience. Your website needs to make the case for something urgent care can't offer: a provider who actually knows the patient.
What's changing in search and AI answers, what we're seeing across client sites, and the occasional thing worth stealing.
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